Social Media Manager

Want to revolutionize the future of education anddo meaningful work that transforms future generations lives

Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

We are looking for an energetic creative thinker who is obsessed with social media trends and video content creation. The purpose of this role is to manage ideate strategize plan execute grow and report on all of Crimsons global social media platforms. In this role you will ensure Crimson remains the leader in the college admissions consultancy landscape engaging both parents and students audiences!

What are the main responsibilities for this role

• Ownership of all social media channels including content production scheduling and monitoring of content across Instagram Facebook TikTok Discord and LinkedIn.
• Develop and execute a comprehensive social media strategy to increase follower growth engagement brand awareness and website traffic.
• Manage and develop a social media content calendar to ensure timely and relevant posts in an organised and produced ahead of schedule.
• Create and curate highquality engaging content for all of Crimson Educations social channels including written posts images and videos.
• Identify and execute fresh innovative & exciting ideas through regularly reviews of industry news competitor landscape and trends
• Schedule and optimise the posting of social media content ensuring a consistent and engaging presence.
• Lead all social media initiatives including brainstorming presenting filming and editing video content if needed.
• Generate social media reports and audits to evaluate performance and adjust the strategy accordingly with a strong focus on datadriven decisionmaking.
• Develop a pipeline of content creators collaborators and partnerships to enhance all platforms content and engagement.
• Management and sourcing of talent: from influencers to young content creators to Crimson subject matter experts
• Foster and grow our online community through active engagement responding to comments messages and facilitating discussions
• Manage briefs with our internal stakeholders including design video content subject matter experts and our subbrands teams to produce content for our channels.
• Provide guidance to our local markets as to how to effectively manage trends social insights content strategy and share best practices.

What skills and experience are required

• 3 years of experience in similar inhouse or agency role
• Demonstrated success in driving follower growth and engagement with links to previous work
• Strong understanding of marketing fundamentals shortform video content creation algorithms and trends
• Experience in outreach and managing of influencers and content creators
• Strong data analysis and reporting skills
• SEO experience for captions and video titling
• Knowledge about the US/UK admissions process preferred
• Excellent verbal and written communication skills (fluent English with perfect grammar)

Why work for Crimson

• Rapidly growing startup with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year
• $1000 nzd individual training budget per year we love to Level Up (its one of our core values)!
• Our staffs mental health is important for us we have aPsychologist on staff.
• Insightful fireside chats and workshops to help support our highperforming and ambitious team skills
• Radical Candor is our feedback approach
• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

This is a fulltime position &fully remote.

If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

IMPORTANT:Please keep an eye on your spam / junk email folder for correspondence from Team Tailor. Its the recruitment platform we work with and sometimes our emails get filtered to spam.