Social Media Executive

Overview:

Responsibilities in brief:

• Plan and execute social media strategies across various platforms.
• Create engaging content for social media posts including visuals and copy writing.
• Monitor and analyze social media insights to optimize content performance.
• Respond to comments messages and inquiries to foster community engagement.
• Collaborate with the team to align social media strategies with overall digital marketing goals.
• Stay updated on the latest social media trends and tools to enhance the clients online presence.
• Manage social media advertising campaigns and budgets.
• Develop and maintain a content calendar for consistent posting and engagement.
• Assist in developing social media influencer partnerships and collaborations.
• Identify opportunities for brand exposure and engagement through trending topics and news.
• Conduct regular competitor and market analysis to identify best practices and potential opportunities.
• Report on key social media metrics and insights to track performance and inform future strategies.
• Stay uptodate on industry best practices and technologies for social media management.
• Respond on social media platforms within turnaroundtime and in a professional manner.

Required Qualifications:

• Bachelors degree in Marketing Communications or related field.
• Proven experience in social media management or digital marketing.
• Proficiency in using social media management tools and platforms.
• Understanding of social media analytics and reporting.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to multitask and manage multiple social media platforms.
• Creative mindset with the ability to generate innovative content ideas.
• Strong project management and organizational skills.
• Knowledge of SEO keyword research and content optimization.
• Experience in creating and managing social media advertising campaigns.
• Ability to work effectively in a fastpaced dynamic environment.
• Understanding of brand management and online reputation management.
• Graphic design and video editing skills would be added advantage.
• Ability to work effectively in a team and collaborate across departments.
• Uptodate with the latest social media trends and best practices.

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