SEO Optimization Organic Traffic Manager

Key Responsibilities

1. Responsible for SEO for all North American websites, including on page, technical (working with development team) and managing external SEO agencies and tools
   
2. Responsible for internal website search configuration, display, analysis and accuracy
   
3. Creates and updates reporting for all North American E-commerce websites and briefs executive team and stakeholders regularly
   
4. Develops and manages reporting templates (daily flash/weekly exec summary, site funnels, E-Commerce dashboard)
   
5. Identify customer insights key performance indicators that assist Usability Manager in design of A/B and/or multivariate tests that optimize UX +Cart Conversion
   
6. Work with paid media team and media agencies to track and analyze campaigns
   
7. Perform other duties as assigned
   

Requirements

Education/Experience

• A 4-year degree in either: Marketing or Business Administration or equivalent work experience & education
  
• Experience with SEM and SEO techniques and other online marketing solutions
  
• Experience with reporting and analysis to develop actionable recommendations
  
• Working knowledge of Google Analytics, AdWords, Bing Ads, Data Studio, & Tag Manager
  
• Marketing technology, internet marketing experience and knowledge with a focus on paid search, retargeting, display ads, video ads and email marketing
  
• Strong focus on ROI and results with ecommerce and digital marketing initiatives
  
• Experience with SQL and Database Management
  
• Ecommerce platform experience, specifically Magento 2
  

Key Competencies

1. Excellent communication skills - verbal and written
   
2. Interpersonal skills
   
3. Excellent time management skills
   
4. Problem analysis and problem-solving
   
5. Attention to detail and accuracy
   
6. Data collection and ordering
   
7. Customer service orientation
   
8. Adaptability to change
   
9. Good judgment
   
10. Team work
    
11. High energy and wiliness to take initiative
    
12. Stress tolerance and patience
    

Benefits

Medical (choice of 3 plans)

Dental

Vision

STD/LTD (company paid)

Basic Life Insurance (company paid)

Company Paid Holidays

Vacation

Sick leave

Employee Discount

Professional development

Career Progression