Senior SEO Analyst

• Develop and Implement onpage and offpage SEO strategies with precision to enhance website rankings.
  
• Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
  
• Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
  
• Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
  
• Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
  
• Perform hashtag research to optimize social media visibility and enhance audience engagement.
  
• Develop a detailed calendar plan for monthly festivals and observations aligning social media activities strategically.
  
• Execute social media optimization strategies to maximize brand reach and foster audience engagement.
  
• Plan and execute campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
  
• Conduct indepth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
  
• Monitor and optimize ad performance based on key metrics such as clickthrough rates and conversion rates.
  
• Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.
  

Requirements

• Proven experience as Sr. SEO Analyst or similar role with a minimum of 8 years in digital marketing.
  
• Indepth knowledge of search engine algorithms and ranking factors.
  
• Proficiency in using SEO tools such as SEMrush Screaming Frog Ahrefs.
  
• Prior experience in managing SEO for brand websites.
  
• Ability to understand the performance of keywords and create demand for longtail and short tail keywords.
  
• Ability to manage SEO operators and vendors.
  
• Experience with social media platforms and their optimization strategies.
  
• Should be technically strong in paid marketing platforms including Google Ads and Meta Ads would be a plus.
  
• Strong analytical skills and the ability to translate data into actionable insights.
  
• Excellent communication and teamwork abilities.
  
• Updated with the latest trends and best practices in SEO and digital marketing.