Senior Sales Manager -Modern Trade

Key Responsibilities

• Lead and manage the modern trade sales team to achieve sales targets and objectives
• Develop and implement effective sales strategies and plans to drive business growth in the modern trade channel
• Conduct market analysis to identify opportunities trends and threats in the modern trade segment
• Collaborate with marketing teams to develop and implement promotional activities and trade marketing initiatives
• Negotiate and manage agreements with key modern trade accounts to ensure strategic partnerships and maximize sales opportunities
• Monitor and analyze sales performance metrics to identify areas for improvement and take corrective actions
• Build and maintain strong relationships with key modern trade customers and stakeholders
• Provide regular sales forecasts reports and insights to the senior management team
• Stay updated with industry trends competitor activities and market developments
• Continuously coach and develop the sales team to enhance their skills and capabilities
• Ensure compliance with pricing promotional and trade terms and conditions
• Collaborate with crossfunctional teams to ensure seamless execution of sales strategies and initiatives
• Participate in the development of annual budgets sales plans and business reviews
• Represent the company at industry events trade shows and customer meetings.

Required Qualifications

• Bachelors degree in Business Administration Sales Marketing or related field
• Proven 7 years of experience in modern trade sales management preferably in the Food & Beverages industry.
• Strong Arabic language spoken & written skills.
• Demonstrated success in achieving sales targets and driving business growth in the modern trade channel
• Strong negotiation and relationshipbuilding skills with key accounts and stakeholders
• Excellent understanding of market analysis sales forecasting and budgeting
• Ability to lead and develop highperforming sales teams
• Exceptional communication presentation and interpersonal skills
• Proficiency in using CRM systems Microsoft Office Suite and sales analytics tools
• Strategic mindset with the ability to identify and capitalize on market opportunities
• Proven track record of developing and implementing successful sales strategies and plans
• Strong business acumen and understanding of retail and modern trade dynamics
• Ability to travel as required to meet with key accounts and participate in industry events
• Relevant certifications in sales management or related fields will be an advantage
• Ability to thrive in a fastpaced and competitive environment
• Commitment to ethical conduct and compliance with company policies and regulations

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