Senior PR and Communications Director

Our client is looking for a Senior Public Relations and Communications Director who can cultivate a robust industry network establish strong relationships with reporters and media outlets in the Crypto DeFi and NFT sectors and significantly enhance our exposure to global media.

The primary mode of communication with our community is in English so you should demonstrate excellent written and speaking skills in this language. Any other international languages would be a bonus.

Responsibilities:

• Develop a comprehensive marketing communications plan encompassing strategy goals budget and tactics.
  
• Formulate a media relations strategy aimed at securing prominent placements in print broadcast and online media.
  
• Coordinate all public relations activities with the objective of enhancing brand awareness.
  
• Apply for speaking opportunities at events and podcasts on behalf of the senior leadership team.
  
• Direct the social media team to engage audiences across traditional actively and emerging media platforms.
  
• Utilize existing media relationships and establish new contacts within the business and industry media.
  
• Generate and manage media inquiries and interview requests.
  
• Create content for press releases byline articles and keynote presentations.
  
• Author original researchbased articles for publication in industry magazines.
  
• Monitor analyse and communicate PR results on a quarterly basis.
  
• Evaluate ongoing opportunities for sponsorships and advertising.
  
• Foster relationships with thought leaders to increase industry awareness.
  
• Maintain a thorough understanding of industry trends that impact clients and provide appropriate recommendations for communication strategies
  

Requirements

Requirements:

• Demonstrated professional experience in public relations within the blockchain/crypto field.
  
• Track record of successfully designing and executing public relations campaigns at local and national levels.
  
• Strong connections with local and national business and industry media outlets.
  
• Exceptional writing and editing skills.
  
• Proficiency in social media platforms including blogs Facebook Twitter etc.
  
• Event planning experience.
  
• Bachelors or Masters degree in Marketing Advertising Communications or a related discipline.
  
• Journalist background is highly preferred.
  

About you

We re expecting you to demonstrate the following:

• You should be a digitalnative who understands internetculture follows trends and knows how people of different ages and backgrounds use the media.
  
• You should understand modern communications strategy and tactics for Web3 projects.
  
• You should also be excited about the opportunities that blockchain technology could deliver to the world.