Senior Media Buyer wellness weight loss telemedicine

FuturHealth operates in the burgeoning market of health and wellness offering innovative solutions to address health concerns and promote overall wellbeing among Americans with a primary focus on weight loss.

From telemedicine and personalized nutrition plans to medication delivery and insurance services we are revolutionizing the approach to healthcare particularly in combating obesity through semaglutide prescriptions and telehealth initiatives.

With promising initial product metrics and ambitious goals on the horizon we are seeking a visionary leader to spearhead our advertising efforts. As a Media Buying Manager at Future Health you will have the opportunity to optimize campaigns broaden our impact and shape the future of the weight loss industry.

Tasks

• Develop and implement media buying strategies: Optimize advertising campaigns through strategic media buying approaches.
• Manage advertising budgets: Allocate funds effectively to maximize ROI and achieve campaign objectives.
• Expansion of advertising campaigns: Expand campaigns on current platforms and explore new platforms like Snapchat and TikTok. Develop and implement appropriate advertising strategies for each.
• Collaboration with media planning agencies: Partner with agencies to execute campaigns on native platforms and conduct an audit of their performance ensuring effectiveness.
• Conduct market research: Identify target audiences and suitable media channels through comprehensive market analysis.
• Collaborate with creative teams: Work closely with creatives to craft engaging ad content that resonates with the audience.
• Negotiate media placements: Secure costeffective media placements through effective negotiation.
• Monitor campaign performance: Analyze campaign data and make datadriven adjustments to optimize performance.
• Stay updated with industry trends: Keep abreast of emerging trends and platforms in the industry.Personal skill development: Continuously learn new trends and technologies in digital marketing.

Requirements

• Experience in managing media advertising campaigns across various platforms including Google Facebook Snapchat and TikTok with daily budgets of up to $30000 and ROAS goals of at least 120%.
• Minimum of five years of marketing experience in companies operating in the weight management and digital healthy living sector weightloss nutritional plans and telehealth in the US.
• Deep understanding of advertising effectiveness metrics including ROAS and the ability to balance objectives across different platforms and advertising channels.
• Ability to develop and implement growth strategies for advertising campaigns to achieve set KPIs such as maintaining a ROAS of at least 120% on the Google platform.
• Skills in collaborating with video and creative teams to request and create content that meets platform requirements.
• Leadership skills and experience working with media planning agencies and the ability to manage their activities and expenses.
• Analytical skills to evaluate advertising campaigns and determine steps to improve their effectiveness not limited to simply increasing or decreasing the budget.

Benefits

Benefits:

• A comprehensive and generous total rewards package.

• Health Dental Insurance.

• Flexible remote work policy.

• Paid time off.

• We operate in a massive market where we already have competitive advantages and we have been generating revenue since 2017.

• Authentic startup exposure with a streamlined hierarchy enabling a direct impact on our expanding venture.

• A fertile ground for implementing proven practices and novel concepts offering autonomy in decisions driven by data and trust in expertise.

• Embrace a culture valuing autonomy and accountability where success is resultdriven.

• A peoplecentric organization dedicated to maximizing learning growth and impact with due recognition for outstanding contributions.

• Continuous growth prospects within a dynamic environment.

• A stellar team for collaboration and learning in an excellencedriven setting.

Our Marketing team is comprised of seasoned professionals dedicated to driving success in the competitive landscape of health and wellness advertising.

Spearheaded by our marketing lead we have experts in Facebook advertising native advertising strategic partnerships and product development. Additionally we collaborate with specialized agencies to optimize our campaigns and navigate native platforms effectively. Together were poised to achieve our KPIs and make a lasting impact in the health and wellness industry.