Senior Marketing Specialist Website Personalization

Overview:

A Sr. Website Optimization & Personalization Specialist focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints. The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation testing/experimentation content/product recommendations and automated 1to1 experiences. These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally in this role you would also be responsible for improving onsite search for website visitors and supporting core performance marketing channels.

Must have:

• Proficiency in website optimization personalization and A/B testing platform tools.
• Experience analyzing digital ad campaigns from platforms like Google Facebook or similar.
• Advanced skills in Excel including pivot tables charts and formulas.
• Deep understanding of Digital Marketing metrics campaigns and Google Analytics.
• Understanding of current marketing trends including personalization targeting and datadriven planning.

Responsibilities:

Web Personalization

Improve website experience and drive 1:1 personalization

• Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B Multivariate Testing Auto Personalization User Journeys etc. on the website.
• Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
• Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
• Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
• Keep pace with web technology and strategic changes from eCommerce industry leaders.
• Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
• Develop and distribute monthly reports for key stakeholders outlining performance progress and strategy.

Onsite Search

Learn Manage and Optimize Onsite Search Results

• Gain a deep understanding of our onsite search engine how the Machine Learning works and its capabilities.
• Work closely with onsite search engine partner to build and execute a strategy to optimize search results.
• Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities
• Collect and analyze data and results identify trends and insights and provide monthly reporting to senior management.

Marketing Channel Support

Support Paid Search Social CTV and Affiliate Marketing Leads

• Attend channel marketing meetings establish a foundational understanding of performance and initiatives.
• Support channel leads where necessary and act as a back up to help continue regular business operations when needed.

Qualifications:

• BA/BS in business marketing analytics or related field required; Masters Degree strongly preferred.
• Minimum of 4 years work experience as a Digital Marketing or equivalent position required specifically:
  • Experience using website optimization personalization and/or A/B testing platform tools.
  • Experience analyzing digital ad campaigns from Google Facebook or similar.
• Proficient in analyzing consolidating and interpreting data from various sources while still being able to articulate your thoughts in an easytounderstand manner.
• Expert knowledge of Excel including pivot tables charts and formulas.
• Deep understanding of Digital Marketing metrics campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
• Excellent communication and crossfunctional relationship management skills working with Marketing IT Business and Data Scientists; attention to detail independent thinker
• Willingness to work handson develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
• Understanding of current marketing trends including personalization targeting and datadriven planning
• Experience with standard web languages such as HTML CSS and JavaScript a plus!