Senior Marketing Communications Manager - Global Fitness Franchise

Senior Marketing Communications Manager Global Fitness Franchise

Hybrid working / South West London Office

Fantastic earning potential plus bonus earning potential

An excellent opportunity to work for a Global Leader in the Fitness Industry.

Our client arethe worlds largest wellness franchise organisation and they are looking fora dynamic and experienced Senior Marketing Communications Manager to join the team. With over 1000 clubs globally and 1 million members our client are at the forefront of recruiting franchisees and guiding the growth across 20 countries.

The role:

As the Senior Marketing Communications Manager you will be responsible for driving a robust pipeline of quality leads for the franchise sales team. Your primary focus will be on crafting and implementing a comprehensive franchise marketing strategy.

Key Responsibilities:

• Develop and execute a media relations strategy across franchise business and consumer press.
• Create compelling content including press releases thought leadership pieces LinkedIn schedules newsletters and promotional videos.
• Manage brand partnership activations including the partnership with the Mental Health Foundation.
• Distribute content across various channels including media owned platforms (website LinkedIn email) and paid channels (franchise websites).
• Collaborate with the Digital Marketing Manager to create and test paid advertising across channels like LinkedIn and Google.
• Support online and inperson events to enhance the franchise sales process including managing attendance at trade shows.
• Analyse and report on the performance and ROI of all marketing communications activities.

Experience Required:

• Proven track record in delivering impactful brand marketing and communications campaigns.
• Strong copywriting skills.
• Ability to manage multiple projects simultaneously and engage with internal and external stakeholders effectively.
• Proficient in digital marketing (social CRM SEO & paid).
• Initiativedriven with a problemsolving mindset.
• Strong communication skills and relationshipbuilding abilities.
• Experience managing projects within budget and timelines.
• Genuine interest in fitness is a plus.

What are we looking for

• Be a selfstarter ready to make a meaningful impact.
• Have a genuine passion for marketing and a keen eye for industry trends.
• Understand the nuances that appeal to different target audiences.
• Demonstrate curiosity a focus on results and a commercial mindset.

If you are a selfstarter with a hunger to make a difference a passion for marketing and an interest in fitness we want to hear from you.

Your recruiter for this role is Casey Berry Account Manager at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency specialising in hundreds of fitness jobs like these. Lauren is a health and fitness recruitment specialist for the whole fitness sector and if keen to considered please apply now.