Senior Marketing Automation Specialist

Working at Mercell

Mercell is an industry leading software companycreated in1999with the mission toreimagine tendering and unlock business opportunities.Mercell makes big scale buying easy strategic sourcing simple and monitorsthe tender market for companies so they can grow their market share. We supporta diverse customer base of30.000 buyers and suppliersacross geographies industries and sizes.Its a great time to join us and shape the future ofMercell as werevolutionize the world of tender management.

Our culture is based on the Mercellian Spirit of continuous growth curiosity trust and courage. You will work in a dynamic internationalenvironment with ambitious and dedicated colleagues who are passionate about what they do supported to be themselves and together create real value for the society.

Your Mission

Were searching for a Senior Marketing Automation Specialist to join our Group Marketing team and we are looking for someone whos not just skilled but downright passionate about turning clicks into conversions.

If youve got a knack for making magic happen with marketing automation and youre itching to join a fun and ambitious team wed love to hear from you!

Core Responsibilities

• HubSpot Mastery: Serve as our resident HubSpot expert owning the configuration optimization and maintenance of our HubSpot Marketing automation platform.
• Workflow Development: Design and implement automated workflows within HubSpot to automate the customer journey and streamline marketing processes from lead capture and segmentation to lead nurturing and conversion.
• Customer journeys:Develop personalised customer journeys tailored to different buyer personas lifecycle stages and engagement levels.
• Lead Nurturing and Scoring: Develop and execute lead nurturing strategies to guide prospects through the buyers journey and drive conversions. Implement lead scoring models to prioritize leads based on engagement behavior and qualification criteria.
• Email campaigns: create optimize and manage email campaigns within HubSpot from campaign setup and audience segmentation
• Reporting: Monitor and analyze the performance and impact of digital programs using HubSpots reporting and analytics tools.

Required Qualifications

• Extensive experience in marketing automation (preferably 5 years).
• HubSpot Certification(s) required with demonstrated proficiency in HubSpot Marketing Hub and CRM functionality and capabilities.
• Proven track record of excelling at activation and retention in a SaaS setting.
• Analytical mindset with the ability to interpret data derive insights and make datadriven decisions.
• Demonstrable skills in system integration data management and ensuring data quality.
• Resultsoriented mindset with a focus on continuous improvement and ROI.

Preferred Qualifications

• Bachelors degree in Marketing Business Administration or related field preferred.
• Strong technical aptitude and knowledge of CRM systems and digital marketing tools.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
• Strong communication and collaboration skills with the ability to manage stakeholders and work effectively across teams and departments.
• Experience in inapp user activation would be a huge advantage
• Strong problemsolving skills

Start date: As soon as possible / Approximately by 01.07.2024

Duration: Full time

Workplace type:Hybrid remote

Location: Netherlands Utrecht or any location in close proximity to one of Mercells main office locations:Helsinki Copenhagen Stockholm Oslo.

Has this sparked your interest

Then we cant waitto have you join our missionand looking forward to receiving your application.

We will continuously invite qualified candidates for job interviews and will close the job post as soon as we have found the right candidate for this role.

Application Deadline: 17.05.2024However do not wait to submit your application we will read applications and talk to potential candidates as we receive them.

What we Offer

Mercell is in a very exciting period and you will play an important role in our ambitious journey.

Mercell continuously provides great opportunities for growth within the organization. You will have a good opportunity to shape your role and determine your priorities. We look at what you deliver not how you work or how many hours you spend on each task.

Growth Curiosity Courage Trust

The Mercell core values Growth Curiosity Courage and Trust serve as a foundation for the decisions we make how we drive our business and how we interact with our colleagues customers and others. But they also serve as the basis for the opportunities that Mercell provides for its employees to develop and thrive in their field of work.

Our perks & benefits:

Inclusive culture where you are welcomed to be yourself

Flexible and hybrid work encouraging a worklife balance

Be a part of a collaborative team with high ambitions

Individual development opportunities

Health insurance and pension plan

Competitive salary package

Paid parental leave

Team lunch and fruits

Computer and iPhone/Android

Unlimited coffee tea and soft drinks

Company events like Friday bars Summer and Christmas parties and more!

(may differ per country/office)

Questions for this position

We hope you got all your questions answered and you feel confident applying for this position however if you have more questions or doubts regarding the position please contact the hiring manager directly.

Happy to chat with you!

Hiring ManagerAnton Tarabykin Head of Demand Generation

Phone:

Email:

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.