Senior Manager of Product Marketing

Key Responsibilities

• Market Strategy:
  • Define develop and execute comprehensive gotomarket strategies for new and existing products that generate measurable inbound demos and closed deals.
  • Develop new offering innovations and lead successful product launches that build cohesive value story out of a collection of product features
  • Establish key performance indicators (KPIs) and regularly analyze and report on the success of marketing programs.
• Positioning and Messaging:
  • Craft compelling and differentiated product positioning and messaging that resonates with target audiences.
  • Test and develop new capabilities around ROIbased messaging that is used to drive measurable new business and upsells.
  • Equip the sales team with the tools and knowledge needed to effectively sell our products.
  • Develop highimpact marketing collateral and technical documentation to educate users about existing and new product features. Additionally you will be responsible for highlighting value narratives collecting social proof promoting offers and sharing educational content across our customer base.
• Collaboration:
  • Work closely with crossfunctional teams including Product Management Sales and Marketing to align strategies and ensure cohesive messaging.
  • Lead marketing of technology alliances inclusive of integration announcements and education that deliver measurable new biz and upsells.
  • Ability to train internal Sales and Customer Success teams as well as partners ensuring a comprehensive understanding of our products and effective communication of key value propositions.

Who we are looking for:

• Proven experience in product marketing with a strong understanding of the security/fraud domain in the SaaS industry.
• Ability to connect work to quantitative goals with the ability to interpret data generate insights and make datadriven decisions
• Thought leadership in product positioning showcasing the ability to drive innovative and compelling strategies that set our products apart in the market.
• Strong relationship building demonstrating a collaborative approach in working with crossfunctional teams including Product Management Sales and Customer Success.
• Proven ability to operate effectively and autonomously in situations of ambiguity with only high level direction
• Exceptional communication and collaboration skills to work effectively across crossfunctional teams.
• Gracefully manage multiple concurrent programs and balance time between critical shortterm issues and longer term strategic goals
• Intellectual curiosity to build new skills and openness to new ideas and failing fast