Senior Copywriter with an interest in UX Writing Conversion Team

Cleanenergy tech leads to a positive global transformation. Heating homes contribute to 15% of Europes CO2 emissions. Switching to sustainable solutions offers households a way to achieve netzero emissions.

Airas mission is to advance the next generation of home energy solutions creating intelligent sustainable homes for a meaningful impact. Starting with innovative heat pumps it will evolve into a comprehensive intelligent clean energytech system and include dynamic electrical tariffs cuttingedge home solar systems and advanced battery storage solutions.

Founded in 2022 with already 600 employees and growing Aira aims to drive the clean energy revolution. We are headquartered in Stockholm Sweden and our factory in Poland brings these innovations to life with operating markets in the UK Italy and Germany.

About the role

The Conversion Team is a product team working crossfunctionally with a Product Manager Designers and Developers. As the Copywriter in that team youll be at the forefront of crafting captivating and SEOoptimized content that not only attracts the visitors attention but also effectively communicates the value of the Aira brand igniting conversion and fuelling sales growth across the UK German and Italian markets. Collaborating closely with stakeholders youll develop comprehensive content strategies ensuring that every piece aligns seamlessly with our brand voice and resonates deeply with our target audience.

Your core focus will be crafting compelling English copy for our web pages digital products and transactional emails where your words wield significant influence in elevating our online presence and directly channeling into business expansion. This role requires a keen attention to detail a knack for userfriendly writing and an unwavering passion for crafting content that lingers in the minds of our audience long after theyve engaged with it.

What youll be doing

• Extensive experience in copywriting at an agency and/or inhouse product team.
• SEO and product marketing writing experience with a focus on sales conversion.
• Nativelevel English and advanced language skills and excellent grammar skills.
• Experience developing concepts and articulating messaging for a complex product.
• Be responsible for keeping and ensuring Airas brand and tone of voice in the content.
• Write creative copy with wellthoughtthrough execution.
• Curiosity and commitment to understanding our product and offering deeply as well as leveraging emerging technologies such as AI to enhance and extend the impact of copywriting efforts.

We would also appreciate if you had experience with or knowledge of some of the following:

• Experience working with copy in the context of a Software as a Service (SaaS) or similarly complex product would be highly advantageous.
• Comfortable working with both strategic and tactical communication.
• Experience in writing for different channels and formats: multilanguage websites sales emails and sales apps.
• Ability to prioritize manage and complete multiple projects within time constraints while maintaining attention to detail.

What is in it for you

• Opportunity to play a key role in establishing the tone of voice across the entire customer journey shaping the experience beyond marketing and ensuring consistency and resonance at every touchpoint.
• Gain handson experience in a fastgrowing scaleup with a supportive and inclusive culture and career advancement opportunities.
• Collaborate with diverse teams across international markets and launch products globally.
• Develop and grow personally and professionally in an entrepreneurialminded environment.
• Thrive in a dynamic solutionoriented culture tackling challenges and driving meaningful solutions that make a positive impact on the world.
• Influence the companys success with a visible impact on product development and market growth.
• Enjoy the flexibility of our hybrid work model and discover our brandnew office at Norra Stationsgatan 93 in Stockholm. Conveniently located near public transport with Sankt Eriksplan subway station just a few minutes walk away.

Does this sound interesting to you Then we are looking forward to your application in English and your portfolio!

Aira leads in the next generation of Energy. We are driven by our belief that the power of diversity fuels innovation. We welcome individuals from all backgrounds cultures and perspectives to join our team united in our mission to create a better future for society and the planet.