Senior Analyst

Job Description:


Job Summary


We are currently seeking a Senior Digital Media Analyst to help continue our expansion in our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.



Main Duties and Responsibilities

5% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers.
10% - Analyze information to bring forward insights, results, and suggesting optimizations to improve said results.
20% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
20% - Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
20% - Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
25% - Must be able to manage client expectations successfully throughout the engagement



Supervisory Responsibilities


Supervise, train and manage Junior Analysts and Analysts on the team



Knowledge and Skills Required

Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
Expert knowledge of DoubleClick/DART, MediaMind Omniture and Google Analytics
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
Expertise in Microsoft Excel and Powerpoint
Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
Experience managing and coordinating efforts across various teams/offices
Excellent verbal and written communication skills, with ability to convey and package technical findings in laymans terms
Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)
3-4 years relevant experience



Certificates, licenses and registrations


N/A



Physical Activity and Work Environment


N/A



The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.