Sales Officer

• Job description of Sales OfficerSO
• Job title: Sales OfficerSO
• Department: Sales
• Reports to: Territory Sales OfficerTSO
• Matrix: Territory Sales ManagerTSM Area Sales ManagerASM Regional Sales ManagerRSM.
• Job Summary:
• The Sales Officer FMCG plays a vital role in achieving the companys sales targets for FastMoving Consumer Goods (FMCG) products. This role requires building strong relationships with retailers distributors and wholesalers while strategically promoting and selling our FMCG products within an assigned territory. The successful candidate will be a highly motivated and resultsoriented individual with excellent communication and interpersonal skills.
• Key Responsibilities:
• Develop and implement sales strategies to achieve or exceed assigned sales targets.
• Manage and grow a designated portfolio of customer accounts.
• Conduct market research to understand customer needs competitor activity and market trends.
• Develop and deliver impactful sales presentations and promotional activities.
• Process customer orders accurately and efficiently.
• Manage inventory levels and ensure ontime product delivery.
• Respond promptly to customer inquiries complaints and requests.
• Generate detailed sales reports and analyse data to identify areas for improvement.
• Collaborate with marketing and logistics teams to ensure successful product launches and promotions.
• Maintain a professional and positive relationship with all stakeholders.
• Key Results Areas (KRAs):
• Achieve or exceed assigned sales targets for volume value and profitability.
• Grow existing customer accounts and acquire new customers within the territory.
• Increase brand awareness and product visibility through effective promotional activities.
• Build and maintain strong longterm relationships with key customers and distributors.
• Minimize stockouts and ensure efficient inventory management practices.
• Achieve high customer satisfaction ratings through exceptional service and prompt issue resolution.
• Develop and deliver impactful sales presentations that effectively communicate product benefits.
• Generate accurate and insightful sales reports to support strategic decisionmaking.
• Collaborate effectively with internal teams to achieve organizational goals.
• Adapt and exceed sales targets in a dynamic and competitive FMCG market.
• Key Performance Indicators (KPIs):
• Sales growth percentage against targets (volume value profitability).
• Number of new customer acquisitions.
• Customer retention rate.
• Average order value.
• Instock rate.
• Customer satisfaction score.
• Win rate for sales proposals.
• Sales report accuracy and timeliness.
• Number of successful collaborations with internal teams.
• Achievement of sales targets in a competitive environment.
• Qualifications:
• Bachelor s degree in business administration Marketing or a related field (preferred).
• Minimum 24 years of experience in FMCG sales (required).
• Proven track record of exceeding sales targets.
• Excellent communication presentation and interpersonal skills.
• Strong negotiation problemsolving and analytical skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint).
• Valid drivers license and reliable transportation (preferred).
• Additional Desirable Skills:
• Experience in specific FMCG categories (e.g. food & beverage personal care).
• Knowledge of retail and distribution channels.
• Strong understanding of customer relationship management (CRM) principles.
• Experience with sales force automation (SFA) tools.
• Desired Certifications:
• FMCG Sales Certification (e.g. Certified Professional in Consumer Goods Sales) (a plus).

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