Sales Manager - Events

• Developing pricing strategies for tickets including early bird VIP and group packages to maximize revenue while maintaining attractiveness to the festivals target audience.
  
• Implementing promotional strategies to boost ticket sales which may involve discounts competitions and package deals.
  
• Monitoring and analyzing ticket sales data to adjust strategies as needed ensuring sales targets are met or exceeded.
  

• Identifying potential sponsors and partners that align with the festivals brand and audience.
  
• Negotiating sponsorship deals which may include financial support inkind contributions or marketing partnerships.
  
• Managing relationships with sponsors and partners ensuring they receive the agreedupon benefits and are satisfied with their investment.
  

• Oversee vendors exhibitors activation zones festival bar operation and VIP experiential areas and growing the sale of booth space and other commercial opportunities to businesses.
  
• Setting prices for vendor spaces and creating attractive packages to encourage participation.
  

• Leading and motivating a sales team setting sales goals and monitoring performance.
  
• Training sales staff on the best practices sales techniques and detailed information about the festivals offerings.
  

• Ensuring high levels of customer satisfaction through excellent sales service.
  
• Addressing and resolving any issues or complaints related to ticket sales vendors and sponsorships.
  

• Conducting research to understand market trends identify potential audiences and stay ahead of industry developments.
  
• Analyzing competitors strategies and performances to identify opportunities for growth or improvement.
  

• Working closely with the brand & marketing team to align sales strategies with overall brand marketing and promotional efforts.
  
• Collaborating with the production and finance department to set budgets forecast sales and manage cash flow related to sales activities.
  
• Coordinating with the production team to ensure that sponsor and vendor needs are met in terms of space logistics and other requirements.
  

• Preparing sales reports and forecasts for senior management and shareholders highlighting achievements and areas for improvement.
  
• Using data to inform future sales strategies and tactics.

Requirements

• A degree in a relevant field plus a strong sales and marketing background in the events/entertainment/music industry.
  
• Strong experience in developing the business side of the organisation at a high level/position.
  
• Experience in building partnerships.
  
• Experience in Strategy development.
  
• Must have worked in the innovative branch of business i.e. as a Commercial Manager or equivalent role for a lifestyle brand.
  
• Experience in the entertainment side of FMCG. Good example is Coke studio.
  
• Must have a strong marketing potential with a clientbased strategy.
  
• An entrepreneur who is in this field/has worked in the music industry.
  

• Adaptability
  
• Excellent interpersonal and negotiation skills
  
• Ability to work under pressure