Retention Specialist

Job Description:

• Develop the retention strategy, roadmap, and budget that will achieve targets and KPIs for specific cohorts.
• Highly numerate with excellent proficiency in Microsoft Excel
• Co-ordinate and brief the digital graphic designer and copywriter on upcoming marketing campaigns.
• Strategize CRM campaigns through various omnichannel like Push, SMS, email, and WhatsApp to produce relevant success metrics.
• Maximize revenue per customer/data record by re-engaging a dormant/inactive audience.
• Should have knowledge of marketing tools such as Mo-engage, clevertap, etc. with a good understanding of journeys and user properties.
• Manage CRM promotional and transactional campaigns.
• Work closely with the CRM analyst to report on the campaigns.
• Work closely with the senior CRM manager & the CRM analyst on developing initiatives to retain and re-engage users.
• Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, and on-site messaging)
• Analyze marketing campaign performance, including email metrics, conversion, and retention, to understand effectiveness and ROI.
• A good knowledge of retention marketing tools like Moengage, WebEngage, CleverTap, or any similar platform is a must.

Other skills

• Excellent verbal and written communication skills in English.
• Minimum of 2 years of relevant work experience.
• Ability to show a track record in managing CRM calendars.
• Ability to connect with stakeholders and come up with ideal solutions.
• Ability to quickly learn and look for opportunities.
• Demonstrate passion for CRM, databases, social, and digital marketing.
• Work independently in a structured manner.
• Strong relationship management/interpersonal skills