Retention Marketing
Retention Marketing
Posted on :
06-02-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-02-2024
Job Description
Req ID : 2509258
What will I do
Define strategies and own the communications charter through CRM
channels (App Website Push Notifications SMS WhatsApp Business
OBD) to drive user journeys across different life cycles
Create hypothesis and run successful experiments to unlock new levers for
user growth identifying insights and take correct actions through
performance data
Establish and implement best practices for database marketing
measurement evaluation data capture maintenance and
customer/prospect list selection
Attention to detail hawk eye for errors and ability to work with designers
copywriters and other teams in cohesion. Strong oral written skills along
with an eye for design and creatives is a must
Ensure rapid adoptions of CRM & Marketing automation tools to stay ahead
in the competition
We are seeking a talented and experienced Retention marketing specialist who knows their
customer s needs wishes and dreams.
S/he should be well versed in the value delivered to customers and the problems customers are
trying to solve. Work with customer service operations creative and communications
marketing tech and product team to maintain a customerfocused attitude with a focus on
activities that create lifetime customers.
What skills should I have
Candidate Profile
4 years of experience in handling CRM Campaign Management &
Analytics in appbased ecosystem
Analytically strong needs to be data driven knack for experimentation and
knowledge of experiment setups (test/control A/Bs etc.) a must have
Strong project/program management skills ability to juggle multiple work
streams extremely strong in execution as this role will involve overseeing
significant execution
Must be experienced with App CRM platforms: CleverTap/Moengage
email marketing,retention management,automation tools
Employment Type
Full Time
Key Skills
- Criminal Justice
- Cost Accounting
- Elevator Maintenance
- Airport
- Jboss
- Brand
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