Retail sales

1. BTL Strategy Development:

• Develop and implement innovative Below The Line (BTL) strategies to enhance brand visibility and drive sales in retail outlets.
• Collaborate with crossfunctional teams to align BTL activities with overall marketing and sales objectives.

1. Sales Team Leadership:

• Lead mentor and motivate the retail sales team to achieve and exceed sales targets.
• Provide training and guidance on effective BTL sales techniques to ensure consistent performance.

1. Promotional Campaigns:

• Plan execute and evaluate BTL promotional campaigns to maximize customer engagement and conversion rates.
• Analyze campaign results and adjust strategies to optimize future initiatives.

1. Merchandising and InStore Displays:

• Oversee the development and implementation of attractive instore displays and merchandising techniques to boost product visibility and sales.
• Collaborate with the marketing team to ensure alignment with overall brand messaging.

1. Customer Relationship Management:

• Foster positive relationships with key retail partners and outlets to enhance product placement and visibility.
• Resolve any issues or concerns related to BTL activities in a timely and effective manner.

1. Market Research:

• Conduct market research to stay informed about industry trends competitor activities and customer preferences.
• Use market insights to adjust BTL strategies and stay ahead in a competitive retail landscape.

• Bachelors degree in Business Marketing or a related field.
• Proven experience in retail sales management with a focus on BTL activities.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Creativity and innovation in developing effective BTL strategies.
• Ability to work in a fastpaced and dynamic environment.

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