Retail Marketing

About the Customer

Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry watches and eyewear.

About the Role

Designation : Retail Marketing

Job Details

• To manage and coordinate all marketing promotions of offline channels and devise BTL activities based on analysis
• of audiences current market conditions and competitor information for the Titan World & Helios channel.
• Lead the organized BTL campaigns centrally with all India partners Magic Pin Uber Pine Labs etc.
• To enhance the digital presence of the on ground stores GMB Store webpages etc.
• Digitize processes and lead critical store promotions.
• Prepare calendar of events and share campaign creatives with regional teams
• Coordinate with external international brands and convince them to partner in activities

External Interfaces

Key customers

Third Party Service Providers

Marketing agency

External auditors

Digital partners

Internal Interfaces

Regional sales teams

Product and Brand teams

Analytics teams

Support teams

Designing Encircle & Social media teams

Work Location:

Bangalore

Work Experience:

34 Years of experience

Background and Requirements

Education: Graduate (MBA)

Relevant Experience: 3 4 years

Behavioral Skills:

Customer orientation

Ambiguity tolerance

Drive for outputs

Networking ability

Influencing/convincing ability

Detail orientation

Knowledge:

Vendor management

Technology savvy

Digital prowess GMB Website management