Product Marketing Manager

Who we are and what we do:

At Viedoc we design engaging software that modernizes clinical research so that necessary treatments can reach the people who need them faster.

We accomplish this by combining technology and a creative design to streamline automate and simplify conventional processes within clinical research. Simply put Viedoc makes every aspect of a clinical study a bit smoother resulting in greater discoveries that make a difference and has the potential to improve lives.

Real change means challenging the status quo our driving force since we started almost two decades ago. In everything we do we work for a healthier world searching for better more efficient solutions that answer to the needs of both our users and humanity.

We are proud to foster an inclusive workplace. We believe that diversity of experience perspectives and supportive work culture will lead to a better work environment for our employees and ultimately a better product.

What you will do and why:

If you are a product marketer who wants to accelerate your career this is the role for you.This is a unique position because you will have the freedom to focus on communicating with the customer regardless of channel and not be stuck in one B2B marketing discipline. Unlike a startup company you will have a serious marketing budget and successful products (with references!) to take market share.

Were already growing rapidly and would like your help to go even farther as we expand in North America Europe and the AsiaPacific region. Reporting to the Head of Marketing you will focus on our customers and how they perceive the value that Viedoc solutions can deliver. Based on that insight you will develop gotomarket strategies and content to reach and educate potential customers and partners as well as equipping our customerfacing staff to communicate with their audience.

This means you will be responsible for:

• Develop product positioning and messages that clearly describes value to a customer
• Educate customer facing teams (direct sales channel partners customer success / support and professional services teams) about the customers perception of value and how Viedoc delivers it
• Compare substitute solutions or competitive approaches to solving the same problems that Viedoc does clearly identifying differences
• Create compelling messaging for a variety of communication channels (digital video group presentation or oneonone interaction) that map into critical customer interactions
• Collaborate with your colleagues during content creation campaigns events and product launches to ensure customer messages are clearly articulated
• Measure and report performance of communication across a variety of customer interactions and evaluate approaches to improve engagement

As a professional we would like you to have:

• At least 5 years of digital B2B marketing experience preferably in the technology industry
• Strong operational knowledge of B2B marketing and communication across multiple channels and with mixed media
• University degree in Marketing or Communications or equivalent work experience
• Experience planning and executing marketing projects and gotomarket plans
• Experience directing internal and external personnel
• Life Sciences industry experience is preferred but not required

As a person we would like you to have:

• Excellentcommunication skills including writing interpersonal and verbal abilities and an eye for good design
• Strong organization skills selfstarting and the capacityto adapt to new and unusual situations and changing conditions and priorities
• A creative mindset and a strong passion for achieving outstanding results.

Industry
eClinical Software Pharmaceutical Biotech Medical Device Consumer Health

Interested
If you want to join our incredible team apply for the job! Do you want to know more Feel free to reach out to the team member responsible for this role below.