PR Manager - CV

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

As PR Manager CV (Position)you will:

The Commercial Vehicle PR Manager reports directly to the Marketing & Public Relations Department Manager.

The Commercial Vehicle PR Manager is responsible to build the brand and drive sales in local commercial vehicle market by working closely with the Marketing & Communication Managerand build solid relations with Media Agencies Press local institutions and support the dealer network.

Responsibilities:

• Responsible for the development planning and management of national advertising and PR campaigns for commercial vehicles;
• Responsible for the development planning and management of the PR campaigns and schedules;
• In charge of the process control and effectiveness of commercial vehicle marketing and PRplan in line with European Marketing and PR Team;
• Establish and maintain relationships with press media digital influencers etc. coordinate media resources and enhance the companys brand awareness and reputation;
• Evaluate and summarize the effect of commercial vehicle PR campaigns and pay attention to the content output of various media channels;
• Follow up on regular press releases and brand advertising promotion;
• According to the brand plan to develop relevant commercial vehicle PR communication program and monitor and optimize the implementation of the landing;
• Monitor public opinion conduct early warning of crisis public relations and respond to and solve the crisis in a timely and effective manner when an urgent public relations crisis occurs;
• Actively engage and Collaborate on any European event or activity as needed;
• Be a brand Ambassador and work always with the Customer in mind.

Key Results:

• Commercial and funnel management metrics
• Sales & Delivery goals
• Brand Awareness & Positioning
• Customer Happiness
• Customer engagement level
• media publicity level

Your profile:

• University Degree in Marketing Sales or commercial disciplines;
• Solid Experience in commercial vehicle industry or Branded Public Relations field;
• 5 years of experience in roles related PR & Communicationmanagement in commercial vehicle business;
• Excellent Digital Tools knowledge;
• Customeroriented mindset;
• Excellent communications and interpersonal skills;
• Able to prioritize and work proactively with efficient time management skills;
• Resilient and open minded;
• Results oriented. Ability to work to deadlines hands on approach motivated to get results;
• Effective and eloquent communicator in English is mandatory (Other European languages and/or Mandarin Chinese would be a plus);
• Connected with our Mission and a more sustainable Future.

We offer:

• Performance and experience based competitive remuneration pension plan;
  
• 25 holidays option to purchase 5 extra holidays;
  
• Commuting allowance;
  
• Department & company wide teambuilding events;
  
• An exciting opportunity to be part of European transition to Zero Emissions transportation and decarbonization of the economy.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team