Role & Responsibilities
Will be responsible for performance marketing budgets gotomarket calendars campaign
strategies tactics action plans and timelines.
Will be directly responsible for marketing attributed sales through the D2C site and aligned
partners (Amazon Flipkart Myntra etc)
Construct and oversee acquisition campaigns across diverse channels such as social media search
engine marketing (SEM) and display advertising to amplify revenue and enhance return on
investment (ROI).
Employ quantitative analysis to scrutinize and refine campaign performance utilizing datadriven
insights to inform strategic decisions.
Identify and address marketing performance issues through rigorous analysis employing tools like
Google Analytics to conduct root cause analysis.
Develop userfriendly reporting and visualization dashboards to effectively communicate complex
analyses pertaining to demand funnel marketing planning budgeting ROI operational efficiency
campaign impact awareness events and strategic key performance indicators (KPIs).
Stay abreast of new and pertinent KPI metrics requirements to facilitate performance management
and optimization efforts.
google ads,social media advertising,amazon marketplace