Performance Marketing Manager
Posted on :
10-04-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-04-2024
Job Description
Req ID : 2705451
Job Description: Performance Marketing Manager at Kuku FM
Join Our Team
Kuku FM is on the lookout for an experienced Performance Marketing Manager to join our trailblazing team. As a leader in the audio OTT space in India we are at the forefront of revolutionizing audio entertainment. With a dedication to bringing stories and wisdom to life we offer an extensive array of audiobooks podcasts and OTT shows in various languages and genres. It s an exhilarating time to be part of our journey as we aim to redefine the future of audio entertainment on a global scale. Backed by prestigious investors and boasting a user base of over 50 million with an engagement of over 3 billion minutes per month we offer the perfect platform for ambitious talent to thrive.
Your Role
As a Performance Marketing Manager you will spearhead our marketing efforts to ensure our content reaches the ears it deserves. With a focus on driving awareness traffic acquisitions and conversions you ll be at the helm of creating and implementing cuttingedge performance marketing strategies. Your leadership will guide a team of specialists across various channels including Paid Search Paid Social and Programmatic Native to name a few.
Responsibilities
- Develop and execute a comprehensive performance marketing strategy.
- Lead a dynamic team fostering growth and innovation across all performance marketing channels.
- Manage significant monthly budgets optimizing for impactful customer acquisition and conversions.
- Collaborate with crossfunctional teams including Product Analytics Design and Content Marketing to enhance campaign effectiveness and efficiency.
- Establish and monitor key performance indicators aligning with the companys growth objectives and operational goals.
- Maintain robust relationships with internal stakeholders (Promo Writers VO and BGM artist Video Editors and management) and external agencies ensuring seamless campaign execution.
- Innovate and optimize marketing budgets for maximal impact across different markets.
Qualifications & Skills
- 38 years of experience in Performance Marketing and with 23 years in OTT industry .
- Previous leadership experience having managed highperforming teams in fastpaced environments.
- Proficiency in DV360 and other Programmatic DSPs.
- Demonstrated expertise in handling multimillion dollar marketing budgets.
- Strong analytical skills capable of turning complex data sets into actionable insights.
- Indepth knowledge of digital marketing principles trends and best practices.
- Proficiency in analytics and MarTech tools such as AppsFlyer/Singular Google Analytics Firebase and more.
- Excellent stakeholder management and collaboration skills.
- A proactive approach with a passion for growth and performance marketing.
Join Us
At Kuku FM we re not just building an audio platform; we re cultivating a community where stories flourish and knowledge spreads. If you re passionate about making a mark in the world of audio entertainment and have the skills to propel our mission forward we d love to hear from you.
budget management,stakeholder management,marketing budget,paid search,paid social,data analysis,digital marketing,programmatic native,analytical skills,leadership,marketing analytics,performance marketing
Employment Type
Full Time
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
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