Paid Search Specialist

Requirements

Description

The key responsibilities of the role will include but are not limited to

• Plan build and analyse paid search campaigns
  
• Manage and optimise multiple Paid Media campaigns to meet and exceed performance goals
  

Manage and grow current campaigns

• Oversee Google Ads Bing Ads accounts and other Paid channels like Facebook and LinkedIn as we develop our paid media presence
  
• Regular analysis of keywords landing pages search terms audiences competitor/auction
  
• Work with our inhouse design team to develop ads and landing pages
  
• Develop compelling ad copy that effectively communicates the key benefits of our products/services
  

Monitor and report your success

• Analyse campaign data and provide insights to inform future strategies
  
• Support team with monthly reporting
  
• Maintain insightful and cross channel trend reporting
  
• Tracking daily KPIs to identify opportunities for improvement or more efficient spending
  

Taking things to the next level

• Identify new areas of Paid Media opportunities for the business
  
• Stay current with industry trends and best practices to ensure campaigns are utilising the latest techniques and technologies
  

Conduct A/B tests to continuously improve ad performance and drive costeffective results (Ads Landing Pages Campaigns

Description The key responsibilities of the role will include, but are not limited to Plan, build and analyse paid search campaigns Manage and optimise multiple Paid Media campaigns to meet and exceed performance goals Manage and grow current campaigns Oversee Google Ads, Bing Ads accounts and other Paid channels like Facebook and LinkedIn as we develop our paid media presence Regular analysis of keywords, landing pages, search terms, audiences, competitor/auction Work with our in-house design team to develop ads and landing pages Develop compelling ad copy that effectively communicates the key benefits of our products/services Monitor and report your success Analyse campaign data and provide insights to inform future strategies Support team with monthly reporting Maintain insightful and cross channel trend reporting Tracking daily KPIs to identify opportunities for improvement or more efficient spending Taking things to the next level Identify new areas of Paid Media opportunities for the business Stay current with industry trends and best practices to ensure campaigns are utilising the latest techniques and technologies Conduct A/B tests to continuously improve ad performance and drive cost-effective results (Ads, Landing Pages, Campaigns