Paid Search Lead

About Crimson Education

New Zealandbased Edutech company Crimson Education was founded in 2013 with the idea that through personalized education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US Canada UK and beyond.

To support our students we have built / purpose of role

This is a fulltime position that can be worked remotely or in one of our many offices around the globe.

Job Summary

We are seeking a highly driven Paid Search Lead to join our expanding HQ Performance Marketing Team. This newly created role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Lead will be reporting directly to the Senior Digital Marketing Manager of Growth.

In addition to building optimizing and reporting on paid search campaigns the role also includes the exciting challenge of implementing new tools and frameworks to better support the team and scale our Paid Search Initiatives. The ideal candidate will work closely with Regional Digital Marketing Managers from over 20 countries gaining remarkable global exposure and collaborating with diverse teams all towards ensuring consistency and efficiency in all paid search efforts.

What Youll Do:

Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing Managers in the execution optimization and reporting of their Paid Search campaigns

Conduct Campaign Audits: Perform deep dive audits into respective markets Paid Search campaigns to identify areas of improvement.

Handle Keyword Research & Creation of Ad Copy: Conduct keyword research create compelling ad copies and manage campaign elements such as conversion rates bidding calltoaction etc.

Analyze & Report: Analyze keyword costs split testing landing pages cost per conversion and inform stakeholders of new opportunities potential risks and other key issues.

Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics.

Stay Informed: Maintain uptodate knowledge of industry news and best practices.

Guide Team Members: Provide clear communication on PPC best practices to team members and guide them on applying these practices to their campaigns.

Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through nonbrand campaigns.

Test New Strategies: Launch test and refine new Paid Search strategies and channels to drive growth in Paid Search

Who You Are:

• You have at least 2 years of experience in Search Engine Marketing (SEM).

• Youre fluent in written and spoken English.

• You have a proven track record in lead generation driving traffic and growing audiences.

• You excel in working cohesively with different teams and regions.

Things We Love:

• A deep understanding of paid search best practices and the willingness to stay updated on industry trends.

• Strong analytical skills with the ability to dive deep into data discover trends and draw actionable insights.

• Excellent communication skills with the ability to clearly and effectively guide team members.

• A persistent drive for growth and the ability to test learn and refine strategies.

• A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholders.

If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.