Multiformat Content ....
Multiformat Content Marketing Mgr B2B SaaS Writing - Human ChatGPT Social Video Podcasts
Posted on :
07-04-2024
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1 Vacancy
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Job Description
Req ID : 2696542
Multiformat Content Marketing Mgr (B2B SaaS Writing Human & ChatGPT Social Video Podcasts)
Fulltime. Hybrid: WFH two days per week.
RTA was established in 1979 and is a certified Great Place to Work! Today over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performancedriven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently giving them the ultimate confidence to serve their communities reliably.
EMPLOYEE SUCCESS COMPANY CULTURE
We recognize as a family company that our success relies on our employees and we are grateful to have some of the very best! We believe in investing in our employees foremost. Culture: Humble Hungry and Smart
Competitive Base Salary: $90000 $120000 Depending on experience (DOE)
Medical Dental Vision and Life Insurance
401 (K) Retirement plan Generous Paid Time Off
JOB DESCRIPTION
RTA is looking for a Content Marketing Manager. This person helps RTA grow through brand building thought leadership and messaging that resonates with customers prospects and our industry. The successful candidate will establish our brand voice and identity by driving content creation deliverables across multiple platforms and channels. They will work with internal and external knowledge experts to uncover new insights for our audiences. They will work with our product and sales teams to craft compelling messages that differentiate RTA from competitive solutions. And they will manage a variety of content channels to grow readership listenership viewership and engagement.
CORE RESPONSIBILITIES
- Branding and Messaging Acts as the company brand steward ensuring consistency across the organization. Creates messaging pillars prospect reframes and story arcs that serve as the basis for content development.
- Written and Multimedia Content determine topics write and edit for the company blog case studies newsletters announcements website copy and press releases.
- Sales Enablement Helps improve lead conversions sales cycles win rates and customer retention with presentation support collateral interactive tools testimonials and email nurture programs.
- Content Calendar Creates and manages deliverables communicating due dates and publication timelines internally.
- Coordinatie speakers topics and the production and postproduction of webinars podcasts and video projects.
Sound intriguing Apply >> B2B (SaaS) Content Marketing Mgr.
Come help solidify our position as the #1 fleet management software for public and commercial fleets.
Requirements
Key Results area (aka Job outcomes)
- KPIs based on organic search web traffic funnel conversion rates ClickThrough Rate (CTR Cost Per Acquisition (CPA) Conversion Rate (CVR).
- Content Calender developed communicated and executed on consistent basis.
- Achieves content deployment goals and dates.
- Positions RTA as a leader innovator and problemsolver.
Detailed duties:
- Community Building Supports RTA community building efforts in 2024 as we look to develop fleet manager communities centered around education learning collaboration and networking.
- AccountBased Marketing Supports ABM efforts with content specific to target accounts and groups moving them from status quo to action.
- Online Visibility Working with the marketing specialist develops shortform content and social post text to promote content distribution. Uses SEO best practices to improve search indexing.
- Public Relations Develops and distributes press releases on company news customers and product announcements. Locates and coordinates guest speaking opportunities including industry webinars and at events.
- Product Comms Works with the Product Marketing Manager to develop and distribute product release communications.
- Consistently tests new content creation methods such as ChatGPT / AI maintaining brand voice tone and tenor.
Apply >> B2B (SaaS) Content Marketing Mgr.
Job requirements:
- Has 5 years of Content marketing experience in a highgrowth B2B environment
- Has a passion for writing and equally enjoys multimedia content including scripting video shorts podcasts and webinars.
- Has a successful track record managing communications and/or content for B2B products. Technology product experience is a plus.
- Has experience managing a variety of contractors including podcasting writing video production graphic design and social media.
- Understands B2B marketing and can operationalize Account Based Marketing (ABM) programs with intent data target accounts scoring and qualifying.
- Understands key marketing metrics how to apply them communicate and make adjustments based on KPIs.
- Bachelors degree in business marketing or related field
Benefits
Company Culture
At RTA we embody the core values of Humble Hungry and Smart. We are selfless and believe that no job is beneath us. We take initiative and are driven by more. And we are emotionally intelligent and speak the kind truth. Each team member possesses the right mixture of these three to help us achieve our overall goal of helping fleets succeed.
- Competitive Market compensation with variable bonus opportunities.
- Medical Dental Vision and Life Insurance
- 401 (K) Retirement plan Generous Paid Time Off
Apply >> B2B (SaaS) Content Marketing Mgr. Key Results area (aka Job outcomes) KPIs based on organic search web traffic, funnel conversion rates, Click-Through Rate (CTR, Cost Per Acquisition (CPA), Conversion Rate (CVR). Content Calender developed, communicated, and executed on consistent basis. Achieves content deployment goals and dates. Positions RTA as a leader, innovator, and problem-solver. Detailed duties: Community Building Supports RTA community building efforts in 2024 as we look to develop fleet manager communities centered around education, learning, collaboration, and networking. Account-Based Marketing Supports ABM efforts with content specific to target accounts and groups, moving them from status quo to action. Online Visibility Working with the marketing specialist, develops short-form content and social post text to promote content distribution. Uses SEO best practices to improve search indexing. Public Relations Develops and distributes press releases on company news, customers, and product announcements. Locates and coordinates guest speaking opportunities including industry webinars and at events. Product Comms Works with the Product Marketing Manager to develop and distribute product release communications. Consistently tests new content creation methods such as ChatGPT / AI, maintaining brand voice, tone, and tenor. Apply >> B2B (SaaS) Content Marketing Mgr. Job requirements: Has 5+ years of Content marketing experience in a high-growth B2B environment Has a passion for writing, and equally enjoys multimedia content including scripting, video shorts, podcasts, and webinars. Has a successful track record managing communications and/or content for B2B products. Technology product experience is a plus. Has experience managing, a variety of contractors including podcasting, writing, video production, graphic design, and social media. Understands B2B marketing and can operationalize Account Based Marketing (ABM) programs with intent data, target accounts, scoring, and qualifying. Experience with web analytics tools, Google tag management, and basic SEO tools like SEM Rush. Bachelor s degree with an emphasis in business, marketing, or related field Apply >> B2B (SaaS) Content Marketing Mgr.
Employment Type
Full Time
Key Skills
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