Media Analytics Advisor

This candidate will:

• Provide media expertise to the organization by working with internal functions and external parties
• Consult on the development and execution of media plans to align with P&GAs strategy
• Lead provide guidance and track media investment budget platform and mix to support P&GAs business and marketing objectives
• Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis
• Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for inflight optimization and continuous improvement
• Coordinate and provide measurement and analytics support for integration of paid channels with owned channels
• Collaborate with global teams and other P&GA and EM communications media analytics and IT team to share and leverage industry and crossBU best practices data strategy and martech platforms where applicable
• Lead implementation and tracking of holistic media measurement strategy
• Lead analytics agency teams for holistic data strategy including governance tagging and taxonomy
• Offer media analytics expertise to enhance overall media investment effectiveness
• Ensure the effectiveness of media investment through all available mechanisms recommend enhancements for continuous improvement
• Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
• Lead faster pace paid media optimizations whenever possible
• Lead coordination and shareout of multiple reports (upper funnel performance CRM/Salesforce)

SCOPE (Impacts success measures/metrics position in Value Chain)

• Lead implementation and tracking of holistic media measurement strategy
• Lead analytics agency teams for holistic data strategy including governance tagging and taxonomy
• Offer media analytics expertise to enhance overall media investment effectiveness
• Ensure the effectiveness of media investment through all available mechanisms recommend enhancements for continuous improvement
• Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
• Lead faster pace paid media optimizations whenever possible
• Lead coordination and shareout of multiple reports (upper funnel performance CRM/Salesforce)

Preferred Knowledge Skills and Experiences

• Google Analytics
• Sitecore
• Media measurement/MMM
• Application of business and media related knowledge
• Digital Marketing knowledge
• Brand and third party management
• Strategic and Innovative
• Analytical
• Collaborative
• Salesforce Marketing Cloud (preferred but not required)