Marketing Strategy Manager

Job Position: Marketing Strategy Manager

Location: Nashville TN 37203

Duration: 06 Months Contract

Payrate: $50/ hr on W2

Shift: 08 hrs shift (40 hrs/week)

What are musthave desired traits/experiences that the Manager would most like to see

1. Must have media buying and/or performance marketing/analytics experience. This would include experience with digital & traditional media reporting & analytics and/or digital marketing.

2. Agency experience is great but would also like to see a mix of corporate/client experience to ensure that they understand the internal business side of media/advertising.

3. Traits: strong attention to detail selfstarter strong visual storytelling capabilities strong Excel/data management skills highly motivated growthminded innovative.

Job Summary:

Strategic Planning Leadership:

• Support Director of Marketing Strategy in developing scalable media strategies that include brand B2C B2B and operational components.
• Utilize quantitative and qualitative research to guide strategy development and clearly communicate that strategy across the enterprise to create buyin.
• Conduct discovery efforts to identify opportunities quantify business impact and provide solution recommendations for new initiatives.
• Regular coordination with service line and division stakeholders to understand business objectives and clearly identify success metrics to be supported by larger media and marketing strategies.

Media Planning & Innovation:

• Develop recurring media & advertising strategies for enterprise and division led brand initiatives.
• Drive disruptive innovation with support of the agency of record and creative agency to position HCA Healthcare as the true leader in the healthcare marketing space.
• Assess internal ad operations to identify & implement efficiencies in the media planning and ad trafficking space.
• Lead firsttomarket creative and media strategies that drive brand awareness equity and engagement.

Performance Marketing:

• Works with marketing services organization to build systems to transform raw data into actionable business insights.
• Ensure timely and integrated reporting of media performance in an actionable and insightful manner.
• Develop data driven A/B testing strategies to create more actionable understanding of media value and drive strategic decision making.
• Work with peers in consumer insights marketing & corporate affairs and digital strategy to define objectives and KPIs around brand marketing activities.
• Develop standardized reporting (monthly quarterly annually etc.) processes and metrics that keep goals objectives and performance both visible & accessible for stakeholders across the enterprise.

Brief Company Intro United Health System is a well known provider for healthcare services within United States. United Health System has always strived to be Customeroriented Compassionate Candid and Compliant. We are committed for your success. You can count on us! We believe in working as a team with persistent stress on excelled deliverance. Our underlined principle is that honest and sincere disposition pays off. In continuous quest to be the best for both our clients and our employees we work with simple strategies that produce best results.