Marketing Specialist

Urban Connect is a multimodal mobility platform for companies and communities that enables shared, climate neutral mobility. The platform offers companies an ecosystem of low-emission, shared vehicles - everything from e-bikes to e-scooters and e-cargo bikes to e-cars with everything bookable via one (award-winning) app. In addition, the platform also enables the simple integration of existing vehicle fleets - and the measurement and management of their utilization. It is also in this context that we help companies map an optimal, sustainable, cost-effective mobility mix for their employee mobility needs.

Tasks

• Main responsibility for national omnichannel marketing campaigns around our products and services - in the area of B2B shared mobility
• Launch targeted campaigns to drive brand awareness, create brand/product demand, enable sales and glean market intelligence
• Leads and orchestrates paid, owned and earned media activities, giving clear guidelines and objectives as well as ensuring a smooth flow of information
• Together with the sales defines and drives the execution of the CRM strategy, including email marketing, consumer activation & clienteling programmes
• As a doer with excellent writing skills and a good graphic sense, you create target group-oriented and personalized content and storylines for the implementation of different customer channels and formats
• Organization of interviews, site visits, coordination with external clients on image, video, sound material incl. detailed briefing
• Produce marketing materials and promotional activities such as key messages, sales presentations
• Develop and implement SEA concepts and campaigns, analysis and optimization of audiences, keywords and search behavior
• Leverage market data and digital analytics (e.g., LinkedIn, website performance) to increase marketing effectiveness and efficiency

Requirements

• Bachelor s degree or equivalent in marketing, business, or related field (Completed university studies in the fields of economics, (digital) marketing or communication)
• Broad experience in marketing and fast growing companies, B2B marketing experience and startup experience is a plus
• Experience developing campaigns using marketing automation platforms such as Hubspot, Salesforce Marketing Cloud, etc.
• In-depth experience in growth hacking and the successful implementation of campaigns
• Good knowledge of performance marketing (SEA, paid social, display, programmatic, in particular LinkedIn Advertising)
• Growth mindset with an independent, curious way of working as well as a solution-oriented hands-on and doer mentality
• You feel inspired by a purposeful work environment and a team driven to help reshape the future of urban mobility
• Proactive mindset: keen to identify process improvements and help colleagues to action them to ensure successful implementation
• You have a can-do attitude, love solving problems - and enjoy challenging yourself and others to improve the status quo
• Full English and German working proficiency, French is a plus
• Based in Z rich, Switzerland

Benefits

• Exciting and challenging tasks await you, with a high degree of creative freedom, in a sustainable and future-oriented startup
• A culture that values people over processes, seeks to avoid ego-driven melodramas, and offers a lot of potential to develop in areas of passion and interest
• Access to a company fleet of e-bikes, bikes, e-scooters and a shared Tesla
• Dynamic start-up team spirit
• The opportunity to grow a company internationally from a fantastic client base
• Competitive start-up compensation package
• Attractive Office in the heart of Zurich
• Fun work environment that takes very seriously the balancing of performance with personal well-being