Marketing Manager - Trade Marketing

About us:

Univet is a dynamic and innovative international group known for its exceptional excellence in optical technologies. With a rich history spanning several decades we have established ourselves as one of the global leaders in our industry. We are committed to delivering highquality products and services that resonate with our customers. As we continue to grow we are looking for a seasoned Marketing Manager with 5 years of experience to lead our trade marketing efforts in the USA.

Position Overview:

As the Marketing Manager Trade Marketing you will play a pivotal role in shaping our brands success in the USA market. You will be responsible for developing and executing strategic marketing initiatives with a strong focus on trade marketing all while leveraging your deep customercentric mindset and digital skillset. Reporting directly to the Head of Marketing for Loupes and collaborating with the Global Marketing team this is an exciting opportunity for a dynamic professional to drive growth for an iconic Italian Brand.

Key Responsibilities:

• Trade Marketing Excellence: Develop and implement trade marketing strategies that drive brand awareness customer engagement and ultimately sales growth in the B2B2C market.
• Customer Focus: Understand the unique needs and preferences of our target customers and translate this insight into effective marketing campaigns and initiatives.
• Digital Expertise: Leverage your digital skillset to create and execute digital marketing strategies including social media content marketing and email campaigns ensuring alignment with global branding guidelines.
• Brand Ambassador: Champion our Italian Brand in the USA market ensuring brand consistency across all touchpoints.
• CrossFunctional Collaboration: Collaborate closely with crossfunctional teams including sales product development and finance to align marketing strategies with business goals.
• Market Research: Stay updated on industry trends competitive landscape and customer behavior to identify opportunities for growth.
• Budget Management: Manage and optimize marketing budgets effectively to maximize ROI.

Qualifications:

• Bachelors degree in Marketing Business or related field (Masters degree preferred).
• Minimum of 5 years of experience in marketing with a focus on trade marketing and B2B2C.
• Proven track record of successfully developing and executing marketing strategies that drive results.
• Exceptional digital marketing skills including proficiency in SEO SEM social media advertising and marketing automation tools.
• Strong project management and leadership skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and remotely (smart working).

A proven experience in the dental industry would be a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with an iconic Italian Brand within a dynamic international group.
• A collaborative and innovative work environment that values your expertise.
• Professional growth and development opportunities.
• Smart working arrangements allowing for flexibility and worklife balance.
• The chance to make a significant impact on the success of our brand in the USA market.

If youre a seasoned marketing professional with a passion for trade marketing digital expertise and a customercentric mindset we invite you to join our team and be a part of our exciting journey.