Marketing Manager

The Marketing Manager manages and produces daytoday marketing activities in support of the strategic growth initiatives of the company. He/she will oversee marketing activities across digital marketing lead generation and recruitment marketing as well as manage the presence of the corporate brand within the industry.

This is a great opportunity for a multifaceted energetic marketing manager with a proven trackrecord of running successful campaigns based on measurable results in both the digital arena and through B2B channels for a fastgrowing company. This is a remote position but individual must be located on the East coast.

• Contributes to the development of marketing strategies based on data analytics research and industry knowledge
  
• Understands key competitors and their relative strengths and weaknesses and maintains a network of people and resources for obtaining competitive information
  
• Oversees and manages the corporate brand and value proposition across all external marketing channels
  
• Conceptualizes and executes marketing campaigns across multiple channels designed to increase brand awareness and generate leads
  
• Produces and manages direct marketing campaigns across email social and direct mail to generate leads for business development and recruitment
  
• Develops and executes trade show and event strategies to increase awareness and drive audience engagement
  
• Manages all online properties for the corporate brand including websites and social channels Indeed etc.
  
• Develops content marketing strategy writes produces and executes marketing communications for all external channels
  
• Manages and oversees all activity within Hubspot Marketing Automation including integrations with other platforms automated workflows dashboards and reporting
  
• Monitors analyzes and reports on campaign efforts with a focus on lead generation and conversion for business development and recruitment
  
• Plans and maintains designated marketing budgets
  
• Collaborates with internal and external teams to deliver upon key initiatives and ensure marketing efforts are driving desired results
  
• Proactively identifies new opportunities and provides recommendations for improvement of campaigns and user/audience experience
  
• Manages KPI reporting and regular performance assessments using all available analytics data
  
• Performs other related duties as assigned
  

Requirements

• Bachelor s degree in marketing Communications or a related field
  
• 5 years of Marketing Experience with an emphasis on content lead generation and digital marketing
  
• Proven track record of generating leads in support of meeting sales and recruiting objectives
  
• Must have working knowledge of Hubspot SalesForce and Social Media Platforms
  
• Requires an understanding of best practices in lead generation campaign creation and management as well as recruitment marketing
  
• Ability to work independently and in team environments while managing multiple projects simultaneously
  
• Excellent verbal and written communication skills
  
• Ability to offer sound marketing advice to crossfunctional partners
  
• Excellent managerial and organizational abilities
  
• Excellent interpersonal skills
  
• Ability to work with crossfunctional teams and understand business objectives
  
• Ability to coordinate efforts of various teams to present a coherent message
  
• Proficient in Microsoft Office Suite or related software
  
• Organized with attention to detail
  
• Excellent written presentation and communication skills are required
  
• Strong communication skills attention to detail able to provide complex information in a digestible way is required