Marketing Manager

• Develop and implement effective marketing strategies and tactics to enhance brand visibility and attract potential customers.
• Create and execute marketing campaigns across different channels such as content creation content curation payperclick campaigns event management publicity social media lead generation copywriting and performance analysis.
• Produce engaging and valuable content for the companys website and blog to target and convert specific customer demographics.
• Establish strategic partnerships with key industry players agencies and vendors.
• Monitor and allocate the marketing budget on a quarterly and annual basis.
• Oversee and approve marketing materials including website banners brochures and case studies.
• Analyze and report on the performance of marketing campaigns gaining insights and assessing against set goals.
• Study consumer behavior and optimize email and advertising campaigns based on the analysis.

• Demonstrated experience in marketing with a strong willingness to learn and grow.
• Proven track record of identifying target audiences and developing engaging crosschannel marketing campaigns.
• Proficiency in website analytics tools such as Google Analytics NetInsight Omniture and WebTrends.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate and comfortable working with metrics and data analysis.
• Aesthetic sense and strong copywriting skills.
• Uptodate knowledge of online marketing trends and best practices.
• Minimum BSc/MSc degree in Marketing Digital Marketing or related field.

• Marketing strategy
• Campaign management
• Content generation
• Partnership building
• Budgeting and financial analysis

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