Marketing Manager

ABOUT US

We are a real estate private equity firm dedicated to helping investors protect and grow their wealth through commercial real estate. We seek to help high earners and high net worth individuals protect and grow their wealth through passive commercial real estate investing. Our 700 investors have joined us in our Funds to invest in over 17000 selfstorage manufactured housing and multifamily units across the US valued at over $500 million. Our vision is to provide multigenerational financial security to our investors and become the premier provider of alternative passive investing opportunities for accredited investors.

JOB SUMMARY

We are seeking a highlymotivated Marketing Manager to join our team as we scale from $125 million in equity under management to $215 million in equity under management by the end of 2024. The ideal candidate will increase the number of qualified investor leads coming to the Capital Fund and increase awareness of our real estate investment capabilities to both prospective investors and operating partners. The Marketing Manager will also drive new operator leads to the company and ensure our existing operators want to keep doing business with us. This roles success will be measured in data and metrics such as: prepare and execute a plan of action to take leads from 15 per week to 30 per week. If you are a high performing individual with a proven and consistent track record of results Apply Now!

WHAT WE OFFER

• $100K base bonuses to equal OTE of $120k $125k
• Share of success in the fund Carried interest: 0.5% of carried interest in Real Estate Income Fund. This carried interest does not continue if this person leaves or is terminated for any reason.
• Remote work
• Goal & processoriented team!
• 401(k) and 401(k) matching
• Three weeks (15 days) paid vacation
• 10 paid flexible holidays
• Yearly vacation bonus of $500 for taking five consecutive days of vacation fully unplugged from work
• Equipment allowance
• Individual learning and development budget
• Supportive work environment
• Chance to be a part of a winning team

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Developing and executing multifaceted integrated marketing plans that drive qualified investor leads to Wellings Capital
• Analyzing campaign metrics/KPIs to track results and generate insights to improve future initiatives.
• Overseeing creation and maintenance of collateral including: pitchbooks presentations fund updates invitations emails investor letters white papers educational pieces and multimedia content including videos animation and interactive tools.
• Translating complex concepts into clear and compelling illustrations suitable for print onscreen and web use.
• Conducting regular assessments of the SEO capability of existing content and creating opportunities to improve SEO ranking
• Conducting competitive industry and trend research to enhance narratives presentations and materials.
• Assume accountability for the program of gifting/appreciation strategy for investors.
• Creating marketing programs inspired by marketplace trends business cycles target audiences and investor challenges.
• Proactively build connectivity and find synergies by sourcing and sharing information with colleagues.
• Leading status meetings to facilitate transparency exchange of ideas and on time completion of projects.
• Requirement to come into the office in Lynchburg once per month for 34 days travel and hotel accommodations provided.

QUALIFICATIONS

• An undergraduate or graduate degree in marketing communications or a related discipline
• 5 years of experience marketing financial technical and/or complex products
• Prior experience in financial services asset management or alternative investment marketing communications or program management (preferred)
• Experience leading multichannel marketing initiatives from concept through execution
• Strong project management skills and meticulous attention to detail
• The ability to translate complicated information into compelling messaging/narratives and visuals that resonate with target audiences
• Experience integrating marketing and sales activities including lead generation
• Advanced skills in PowerPoint and Microsoft Office applications
• Have enthusiasm and belief in our mission vision and values: Humility Integrity in everything Transparency Keep it Simple Make the world a better place