Marketing Engineer

Overview:

Key Responsibilities:

• Collaborate with product development teams to understand technical aspects of products
• Conduct market analysis to identify customer needs and competitive landscape
• Develop and implement marketing strategies to promote technical products
• Create technical content for marketing materials including brochures whitepapers and presentations
• Support sales team with technical expertise in customer meetings and product demonstrations
• Participate in industry events and trade shows to promote technical products
• Analyze customer feedback and market trends to refine marketing strategies
• Coordinate with engineering teams to ensure accurate representation of technical features in marketing materials
• Provide technical training to sales and marketing teams
• Collaborate with external partners and vendors for joint marketing initiatives
• Contribute to the development of new products based on market needs
• Measure and analyze the effectiveness of marketing campaigns
• Assist in the development and maintenance of technical documentation
• Contribute to pricing strategies and product positioning
• Stay updated with industry trends and technological advancements

Required Qualifications:

• Bachelors degree in Engineering or related field
• Proven experience in technical sales or marketing of engineering products
• Strong analytical and market research skills
• Excellent written and verbal communication skills
• Ability to simplify and communicate complex technical information
• Familiarity with product development and engineering processes
• Proficiency in market analysis tools and methodologies
• Ability to work collaboratively with crossfunctional teams
• Experience in developing and implementing marketing strategies
• Strong presentation and public speaking skills
• Understanding of pricing and competitive positioning
• Ability to travel for customer meetings and industry events
• Proactive and resultsoriented mindset
• Knowledge of digital marketing tools and techniques
• Experience in the industrial or technical product sector

marketing materials,marketing material creation,events