Marketing Automation Specialist

St Trinity Property Group is a leading company in the real estate industry committed to providing exceptional services and experiences to our clients. We are looking for a Marketing Automation Specialist to join our dynamic team. This individual will be responsible for managing and executing our marketing automation strategies to enhance our customer engagement and drive business growth.

• Develop and implement marketing automation strategies including email marketing SMS campaigns and automated marketing journeys tailored for both the real estate and wedding industries.
  
• Design and set up email sequences (journeys) to nurture leads and convert them into customers.
  
• Conduct ongoing research on best practices in marketing automation staying uptodate with industry trends and technologies.
  
• Optimize email campaigns based on performance metrics to increase open rates clickthrough rates and conversions.
  
• Manage and set up forms on the company website to capture leads effectively.
  
• Create and maintain reports on marketing automation performance providing insights and recommendations for improvement.
  
• Collaborate with the marketing team to ensure alignment with overall marketing strategies and goals.
  
• Test and optimize marketing automation workflows to ensure efficiency and effectiveness.
  
• Manage the segmentation of the contact list for targeted marketing efforts.
  
• Ensure compliance with email marketing and privacy laws and regulations.
  
  

Requirements

• Bachelors degree in Marketing Business or related field.
  
• Minimum of 3 years of experience in marketing automation preferably with specific experience in the real estate and wedding industries.
  
• Proficiency in marketing automation software (e.g. Zoho Klaviyo Campaign Monitor HubSpot Marketo).
  
• Strong understanding of email marketing and SMS campaign strategies and best practices.
  
• Experience with setting up and optimizing marketing automation workflows and email sequences.
  
• Knowledge of web forms integration and lead capture strategies.
  
• Ability to analyze and interpret marketing data to drive decisionmaking.
  
• Excellent communication and project management skills.
  
• Creative thinker with strong problemsolving abilities.
  
• Familiarity with GDPR and other relevant data protection regulations.
  

Benefits

• Competitive salary and benefits package.
  
• Opportunity to work in a dynamic fastpaced environment.
  
• Professional development and career growth opportunities.
  
• A supportive team and a culture of innovation.