Marketing Automation Manager

• Develop and execute a comprehensive marketing automation strategy aligned with business goals.
• Implement and optimize marketing automation workflows to nurture leads drive engagement and enhance the customer journey.
• Oversee marketing automation tool selection implementation and management(e.g. HubSpot WebEngage or CleverTap).
• Stay current with industry trends and platform updates to maximize the efficiency of marketing automation processes.
• Design build and deploy automated marketing campaigns across various channels such as Email WhatsApp Sms and Push Notifications.
• Collaborate with crossfunctional teams to integrate marketing automation into broader marketing initiatives.
• Develop and execute lead nurturing programs to move prospects through the sales funnel.
• Implement segmentation strategies based on customer behavior demographics and other relevant factors.
• Utilize data and analytics to measure campaign performance and identify areas for improvement.
• Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.

• 2 years of email marketing campaign experience.
• Handson experience in creating effective Emails WhatsApp and SMS campaigns.
• Techsavvy with problemsolving skills and data analysis capabilities.
• Strong written and verbal English communication skills.
• Selfmotivated detailoriented and comfortable in a datadriven business environment.

marketing automation,email,sms,whatsapp,campaigns