Marketing assistantanalyst III

Hybrid but willing to be fully remote for the right candidate.

Hours: 8am 5pm is preferred

Must Have
o Must have experience in the Employer Brand and/or recruitment marketing space.
o Must have experience creating content collateral either as a designer or working with a designer.
o Must be comfortable collaborating with multiple teams/groups/functions to better understand the business and support their branding needs.
o Must have experience supporting the refresh of an Employer Value Proposition.
o Must have experience leading projects and working independently after being fully trained.

These are VERY close to the must have list:
Would like to have someone who has experience managing Corporate social media accounts.
Would like to have someone with experience creating drip campaigns in a candidate relationship manager.

Education: Bachelor s Degree

Experience: 3 years



Job Description:

Cummins is looking for a Marketing Assistant with experience in recruitment marketing and employer brand who can support the planning and global execution of the refreshed Cummins employer value proposition (EVP) alongside the Employer Brand team and thirdparty agencies.
Responsibilities:
Support the overall development and activation to refresh the Cummins employer value proposition globally and aligned with the corporate brand business objectives and the diversity equity inclusion and culture (DEIC) initiatives.
Assist with the creation and distribution of employer brand and recruitment marketing materials such as videos testimonials social media posts collateral etc. for all employee types (exempt and nonexempt).
Stay in tune with employer brand and recruitment marketing trends best practices competitors and targeted audiences throughout the activation of the new EVP.
Work alongside team to measure the effectiveness of employer branding initiatives and provide insights and recommendations for improvement.
Collaborate with internal partners to support the EVP launch internally.
Partner with team and recruitment marketing agency to develop targeted campaigns to launch EVP externally through social media digital marketing and through existing and new partnerships.
Support the development and implementation of employer brand guidelines and global toolkits.
Provide employer branding support and guidance to regional and local teams as needed.
Requirements:
Bachelor s degree in Marketing Communications Human Resources or related field.At least three years of experience in employer branding recruitment marketing communications or related field.
Experience activating and/or refreshing an Employer Value Proposition.
Strong project management organizational and time management skills.
Excellent verbal and written communication skills with the ability to craft compelling and engaging stories.
Creative and innovative mindset with the ability to generate and execute new ideas.
Analytical and datadriven with the ability to measure and report on the impact of employer branding activities.
Proficient in Microsoft Office Adobe Creative Suite and social media platforms.
Experience in working with global and diverse teams and stakeholders.
Additional Information:
Experience in Photoshop and design is a nice to have .
Experience in activating an Employer Value Proposition globally is a nice to have .
This position is flexible and can be 100% remote.
This is Monday Friday 40 hours per week position.