Marketing And Sales Manager

Join the prestigious Grasmere biscuit shop guarding its secret recipe in an Ambleside bank vault.

We seek a dynamic individual to fully embrace the companys ethos and brand enabling the development and growth in all areas of the business through creative and dynamic sales and marketing activity across the marketing mix.

The brand:

• Embrace the company brand and effectively communicate this through all marketing channels;
• Increase company brand awareness through research (sourcing) and initiatives subject to director(s) approval;
• Ensure all brand guidelines are met by working with the Stock and Procurement Manager on product development.
• Identify potential partner brands to collaborate with on new products and joint promotional marketing activities;
• Maximise business profile through awards representations and relevant business classifications.

Marketing:

• Manage and coordinate all marketing advertising and promotional activities;
• Work with the Sales and Marketing Director to identify opportunities and implement and execute such as part of the marketing plan to meet the companys objectives:
• Manage and monitor administration procedures required for sales and marketing activity/projects;
• Liaise with press officer over media content/activities and organise any media visits;
• Produce proof and coordinate all marketing literature and distribution;
• Organise and attend business events and attend any public events;
• Produce reports including information/data from the Sales and Marketing Team;
• Guide appropriately (through an understanding of the roles) other members of the Sales and Marketing team and cover their work/activities when required;
• Execute digital marketing advertising campaigns on Meta Business Suite;
• Guide/oversee social media channels working closely with the Social Media and Digital Executive assuming knowledge of key marketing and social media software;
• Coordinate with external agencies for Google Ads and monitor using GA4.

Sales:

• Oversee (and assist where necessary) seasonal sales campaigns with the Sales & Merchandising Manager;
• Develop ideas for further sales and promotions with the Sales & Merchandising Manager;
• Understand and react to sales reports across different mediums and link to marketing activity;
• Ensure communication of all sales activity for new products and campaigns (internal and external);
• Assist Sales & Merchandising Manager with large bespoke B2B orders;
• Be proactive and reactive to sales opportunities.

Tourism and international marketing:

• Promote company to international market through forums networking assets;
• Promote company as a visitor attraction within the wider tourism sector;
• Manage international websites;
• Create print and distribute promotional literature;
• Host international VIP visits (media & tourism);
• Research and develop international markets further.

Website and ecommerce:

• Maintain the company website and update relevant web pages as and when required;
• Develop ecommerce alongside the Technical Manager and Dispatch Manager;
• Ensure website is fully functioning liaising with the Technical Manager and website designers;
• Update company international websites to fulfil overseas marketing objectives (collaborating with external providers).

Events management:

• In recognising the importance of the company external events work alongside the Sales Ambassador to develop the event programme and assist the Sales Ambassador as and when necessary;
• Oversee communications between the Sales Ambassador and colleagues in the Sales and Marketing team plus other team members such as Bakery Manager Finance Manager;
• Assist Sales Ambassador at events when required;
• Coordination with the Sales Ambassador any internal events;
• Ensure company brand is correctly presented to the consumer in line with established guidelines.

• Proven track record of working within marketing and be able to demonstrate results;
• Print & publications; copywriting proof reading and eye for detail;
• Highly effective communicator at all levels both written and verbal;
• Digital advertising using Meta Business Suite;
• Digital website maintenance i.e. Microsoft Campaign monitor GA4 preferably;
• Branding;
• Excellent time management;
• Able to manage and coordinate several projects at once;
• Attention to detail is paramount
• Highly presentable and personable;
• Enthusiastic and creative.
• Qualifications in marketing discipline(s);
• Extensive digital marketing knowledge and/or equivalent qualification;
• An understanding and appreciation of retail and ecommerce;
• Food and/or Tourism background preferable.