At Aristocrat, We are on a mission to find the best talent potential individuals in thirst for innovation & Knowledge evolution.
Career in Aristocrat Involves remote modality and several cutting edge stipend linked corporate certification in house programs.
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As part of our onboarding process, we request that you complete a 20-day unpaid individual development focused team induction period prior to commencing your employment..
We are seeking a talented Marketing Analytics Manager to join our team. The successful candidate will be responsible for analyzing data to drive insights that inform our marketing strategy and tactics. The Marketing Analytics Manager will work closely with the Marketing and Sales teams to identify key performance indicators and develop reports that provide actionable recommendations to improve our marketing campaigns.
Responsibilities:
- Collect and analyze data from various sources to identify trends, opportunities, and challenges in our marketing efforts.
- Develop and maintain dashboards and reports to track key performance indicators, including customer acquisition, retention, and lifetime value.
- Work closely with the Marketing and Sales teams to provide data-driven insights that inform marketing strategy and tactics.
- Identify opportunities to improve marketing campaigns through A/B testing, segmentation, and targeting.
- Develop and maintain data models and forecasting tools to inform budget and resource allocation decisions.
- Stay up-to-date with industry trends and best practices in marketing analytics.
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Requirements
- Proven experience as a Marketing Analytics Manager or in a similar role.
- Strong analytical and problem-solving skills.
- Expertise in data analysis tools and techniques, including SQL, Excel, and Tableau.
- Experience with A/B testing and segmentation.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Bachelors or Masters degree in Marketing, Statistics, Economics, or a related field.
Benefits
Extreme Learning and training environment.
Continuous growth every 3 months financially & in Responsibilities.
Compensation based on contribution value.
Marketing Analytics Manager, data analysis, key performance indicators, customer acquisition, customer retention, lifetime value, dashboards, reports, marketing strategy, A/B testing, segmentation, targeting, data models, forecasting tools, budget allocation, industry trends, problem-solving skills, project management skills, communication skills, marketing degree, statistics degree, economics degree.
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