Marketing Analystnbsp

Position: Marketing Analyst

Location: MI Detroit

Duration: 6 Months

Pay Rate: $38.46/hr

Shift: Regular

Description:

• This role is focused on new growth opportunities for Electric Sales and Marketing.
• Candidate should have demonstrated experience and examples of business growth and/or evaluating new opportunities for growth.

Key responsibilities:

• Market Analysis Benchmarking and residential/commercial business opportunity identification
• Managing the new product development teams ideas weekly input and tracking progress for review in weekly team meetings and executive updates
• Forecasting opportunities by revenue potential margin impacts customer acquisitions and customer satisfaction (Financial modeling)
• Developing benchmarking methodology for current products/services and new products/services with utilities and nonutility offerings
• assess market data identify opportunities and contribute to strategic planning.
• Marketing support
• Identifying and developing gotomarket strategies for new products/services.
• Develop clear communication plans for the marketing team to execute in accordance with the business plan.
• Business case development
• Follow all procedures and internal policies to coordinate product offerings cross functionally.
• Identify and communicate with key stakeholders internally externally and across different levels.

General Duties:

• Collect and analyze data related to business operations this includes financial reports key performance indicators (KPIs) and other relevant metrics.
• keep detailed records of projects processes and operations to help track progress share insights and ensure continuity.
• Identify key requirements for product development.

Qualifications:

• Bachelors degree in Business (or a businessrelated discipline) Economics Marketing Engineering or a relevant curriculum & 5plus years of relevant work experience.
• Welldeveloped analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of sources and alternatives and recommend optimal solutions for various situations.
• Advanced project management skills including scheduling estimating and budgeting skill sets.
• Lead continuous improvement efforts and use process design outcomes to identify and solve problems.
• Effective written and verbal communication skills as well as the ability to create presentations and showcase findings to executivelevel leaders.
• Ability to be selfgoverning as well as work in a team or matrixed structure supporting multiple clients procedures and policies.
• Ability to cope with multiple demands from leadership customers and staff in a positive and professional manner; displays a calm demeanor under pressure.
• Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.
• Proficiency in the Microsoft Office suite and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance.
• This level of proficiency typically attainable through 3plus year(s) of substantive experience with these applications