Marketing Analyst

Practicum Global is an e-learning service. We help people grow, both at work and in their everyday life. Students can master a new profession, learn how to speak a foreign language and find joy in what they do every day.

Practicum graduates work as Python and web developers, data analysts, testing engineers, and data science specialists.

We're currently pushing Practicum Global in the US, Mexico, Brazil, Indonesia, and other countries.

Our motto is "Anyone can do it". Anyone can change their lives, learn new things, and start today even if they've failed before. If you feel the same way, you're already a part of our team.

Stack

SQL

Tableau/DataLens

Python

Responsibilities

• Define and implement marketing analytics strategies, dashboards, and reports, enabling to uncover actionable marketing insights and opportunities from our existing data.
• Accompany transition and set up analytics on GA4.
• Conduct experiments and A/B tests.
• Calculate and keep track of unit economics for marketing.

Requirements :

• 2+ years of experience as a Marketing Analyst.
• Excellent analytical skills and working experience on analytics tools required (SQL, Excel, Tableau/DataLens, Python).
• Working experience with GA4.
• Familiarity with the basics of probability theory and mathematical statistics.
• Ability to work in an environment that is fast-paced and constantly changing.
• Experience in calculating unit economics for marketing (you understand CPC, CPA, CPO, CAC, ROMI, and so on).

Preferred qualifications:

• Sufficiently proficient in Python for analytics.
• Familiarity with educational products.
• Ability to orient your workaround product and user needs.
• Ability to independently analyze data and generate hypotheses.

Benefits

• Office in Belgrade, the possibility of remote work.
• Convenient digital office with collaboration tools like Mattermost, Miro, Notion.
• Professional freedom, where we trust your experience instead of wasting each other's time and effort micromanaging.
• Tangible work results are measured by the percentage of students who find a job after completing one of our courses.
• Work on an international product.
• A company of like-minded people who might as well be pulled from a trivia game, an English conversation club with movie screenings, and plank competitions by video.

Remote Work :

Yes

Employment Type :

None