Manager Data Analytics Implementation

Publicis Sapient is a digital transformation partner helping established organizations get to their future digitally enabled state both in the way they work and the way they serve their customers. We help unlock value through a startup mindset and modern methods fusing strategy consulting and customer experience with agile engineering and problemsolving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next our 20000 people in 53 offices around the world combine experience across technology data sciences consulting and customer obsession to accelerate our clients businesses through designing the products and services their customers truly value.

Your Impact:

You will function as part of a world class Data Analytics team working directly with retail clients in NA & Canada. The role will focus on supporting data collection reporting and experimentation practices of the client to drive incremental project initiatives through thought leadership.

Must Have Skills:

Leads initiatives focused on analytics implementation customization and automation of data collection processes. Develops cohesive measurement strategies and planning that ensures data collection aligns to clients priorities. Recommends processes for integrating platforms ensuring free flow data between systems.

Have solid analytics implementation experience across the life cycle and digital platforms (including web responsive and native apps) using Adobe/Google Analytics especially for big retail clients having complex ecosystems (multiple sites/apps 100s of custom tags multiple implementation techniques for main site/syndicate sites etc.)

Handson experience working with Adobe Data Collection and integration with AEP using WebSDK.

Strong experience working with schemas EDDL (Event driven data layer) and Adobe Data Collection.

Must be handson and work as part of technical analytics team for data framework implementations using (Adobe/Google Analytics Adobe Target Google Optimize Adobe DTM (Adobe Launch) Adobe Mobile SDK)

Design develop and implement technical tagging requirements for company web mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.

Develop and perform code modifications testing and deployment where appropriate

Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection Ensighten Tealium)

Ability to write custom scripting JavaScript jquery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements

Create and maintain Adobe/Google Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browsers console and other tools is a must

Participate in clients QA and deployment processes (Agile methodology etc.). Handson experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles HTTPWatch or WASP

Thorough knowledge of Analytics Workspace reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe/Google Analytics.

Good to Have Skills:

Experience with implementing AEP (Adobe Experience Platform)

Experience with implementing CJA (Customer Journey Analytics)

Experience with implementing GA4 (Google Analytics 4)

Develop design and implement scripting for A/B optimization/experimentation (Adobe Target Monetate Optimizely)

Configuring and setting up BI dashboards (Tableau / Looker / Power BI)

Experience with Google Big Query and creating data ingestion pipelines from multiple online and offline sources

Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UIs (like Swagger) or API clients like Postman

Requirements

Bachelors Degree in Computer Science Information Systems or related course of study required or equivalent work experience. Related Masters Degree a plus

5 years working in analytics including experience working with tag management systems implementing advertising and tracking pixels 3 years digital analytics development experience 1 year managing a team of analysts / developers

Excellent understanding of JavaScript HTML jQuery JSON and DOM manipulation strong tag management skills excellent understanding of cloudbased information systems solid debugging and troubleshooting skills strong understanding of marketing technology (Martech) landscape experience leveraging APIs for reporting automation. Foundational Knowledge of Google Big Query Node.js CSS Python Domo machine learning concepts.