Lead Performance Marketer

• Develop and evolve a B2C growth marketing strategy to drive guest acquisition and retention with CSM & Client stakeholders.
  
• Own execution of marketing strategy across client success, paid agencies & the creative team.
  
• Analyze guest insights to identify growth opportunities and optimize marketing strategies (templates).
  
• Design and implement data-driven marketing campaigns across various channels, including digital advertising, email marketing, social media, and SMS that ultimately grow purchase volume.
  
• Collaborate with cross-functional teams, such as client success, supply, product, design, and data science, to develop and execute growth experiments and initiatives.
  
• Accountable for paid media budgets (across B2B & B2C) and oversight of paid media agencies.
  
• Define and track key performance metrics and analyze campaign performance to measure the effectiveness of growth marketing strategies (campaigns/templates).
  
• Identify and leverage emerging trends, technologies, and best practices in growth marketing to offer clients innovative approaches to grow return.
  

Requirements

• Bachelors degree in marketing, business, or a related field (Masters degree preferred).
  

• 7 years of experience in growth marketing, user acquisition, or digital marketing in a B2C environment.
  

• Proven track record of driving user growth and revenue through data-driven marketing strategies.
  

• Strong analytical skills and proficiency in using marketing analytics tools and platforms to measure and optimize campaign performance.
  

• Hands on experience in paid platforms and managing paid media agencies with large budgets.
  

• Familiarity with CRM, marketing automation, CMS,
  

• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  

• Leadership experience and the ability to mentor and inspire a team.
  

• Creative thinking and a proactive mindset to identify growth opportunities and experiment with new strategies.
  

• Knowledge of the B2C industry landscape and understanding of consumer behavior.
  

• Strong project management skills with the ability to prioritize tasks and meet deadlines.
  

• Familiarity with events or hospitality industry is a plus.
  

Benefits

(waiting period may apply)

• Employee Assistance Program coverage
  

• Company stock options
  

• Paid time off
  

• Simple IRA with matching up to 3% of annual salary
  

• Health, dental, & vision insurance
  

• Basic & voluntary life insurance