Head Of Marketing Sales

Join the prestigious Grasmere biscuit shop guarding its secret recipe in an Ambleside bank vault.

We seek a dynamic individual to spearhead the development and implementation of a comprehensive sales and marketing strategy driving performance and growth for our unique thirdgeneration business. Lead and mentor our onsite Sales & Marketing team ensuring alignment with the companys ethos and brand values.

• Through expertise knowledge and understanding research implement develop and manage a sales marketing and PR strategy;
• Responsible for the management direction and coordination of the Sales & Marketing team;
• Effectively manage the efficient day to day operation and staffing of the department;
• Develop and maintain a consistent brand image build brand awareness and protect registered trademark;
• Main point of contact and represent the business in the media;
• Create and maintain sales and marketing budgets alongside Finance;
• Establish and nurture partnerships and collaborations to increase brand awareness and sales;
• Identify and develop new sales and marketing opportunities;
• Work closely with the Operations Manager on R&D to increase other sales opportunities;
• Create and maintain a formal customer service strategy;
• Develop maintain and build upon the companys CRM;
• Liaise and work closely with external providers;
• Create and maintain effective internal marketing communications;
• Coordinate the liaison between all other areas of the business;
• Develop implement and manage sales and marketing objectives targets and performance to meet strategic objectives.
• To react to sudden changes in any operational activity impacted by outside Act of God events;
• Communicate weekly with the Creative Director about the departments objectives implementation and achievements;
• Monitor review and analyse the sales and marketing goals and prepare a monthly report for the Directors;
• Direct and nurture staff evaluate performance and further develop individuals within the team;
• Coordinate with HR on staff welfare hiring and training;
• Create and build relationships within the food industry/local economy/tourism sector and represent the business;
• Attend business events that benefit sales and marketing objectives;
• To cover all sales and marketing activity when other members of the team are unavailable;
• Any other tasks relevant to the position as instructed by either of the Directors.

The CoDirectors of company share a vision for the future of the business. Through hard work dedication and passion and with the ability to smile all at the same time the successful candidate has a unique opportunity to help the business realise this goal. The successful candidate should be personable highly motivated energetic dynamic passionate about food and artisan producers as well as the tourism industry in the Lake District.

They MUST also have the following:

• A qualification in marketing and/or membership of a relevant professional organisation;
• At least five years experience in a similar role in FMCG and within the food industry;
• A proven track record of success;
• Experience of successfully managing motivating and developing people;
• Strong analytical organisational and creative skills;
• A comprehensive understanding of all social media channels and its integral role in the marketing mix;
• An appreciation of the role that events play within a business structure;
• Sales experience in to B2B B2C and ecommerce;
• Exceptional communication interpersonal and customer service skills both verbal and written;
• Fully competent in IT skills across many packages/disciplines;
• Attention to detail and a creative eye;