Head of Marketing - ....
Head of Marketing - for a hospital
Posted on :
28-02-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
28-02-2024
Job Description
Req ID : 2577582
Job Title Chief Marketing Officer
Position Reports to CEO
Key Relationships Unit Heads; All group functional Heads; Sales & Marketing Team Operations Head
HeadMedical Services
Main Objective of the Role Overall accountability for Marketing Branding and PR of the hospital services in the
respective region to increase the awareness of the Hospitals group by promoting
the various services and packages offered by the hospital. Will strategise and
implement the Omnichannel lead gen engine. Will be accountable for achieving the
monthly and annual brand positioning and footfall targets of the hospital.
The job is heavily tilted towards creating the positioning of the Hospital as a Centre
of Excellence with relevant doctors and new territories. This would be done through
Digital ATL/BTL events seminars CMEs and Service innovation branding.
Key Responsibilities
Marketing strategy:
Convert the organization targets into Marketing & Branding targets
Arrive at a Marketing strategy by:
o Firming up the key specialties to focus on for the year (specialty
focus)
o Interface with market research firms marketing consultants PR
agencies
o Identifying key sources of business and translation/allocation of
targets to the sources i.e. Doctor marketing/referrals Corporate
sales Direct marketing (consumer focus) Branding Digital
Marketing PR.
o New Geography identification and creating commensurate
product/service strategy.
o Identifying new markets; new engagements new specialties and
ways to drive future branding and footfalls.
o Conceptualizing new initiatives for increasing top of mind recall
amongst potential patients/customers and to leverage the CKBH
Brand
Ensuring strategy balances specialty focus
Work closely with the Unit heads / Business heads to ensure footfall and
brand positioning expectations are met
Managing profitability of the hospitals by ensuring marketing spends are
commensurate with the turnover achieved.
Communicate the marketing plan and budgets to team members
Monitor implementation of strategy by team members Periodically analyzing MIS reports to draw inferences trends and inputs to
be used for marketing.
Periodically analyze advertising and marketing spends to ensure marketing
budgets are utilized effectively.
Driving the Digital Marketing from both paid marketing and branding
perspective.
Periodic review of all the verticals (Brand Marketing PR Digital) to
understand execution excellence and take corresponding corrective
measures.
Product Advertising and communication:
Creating a brand identity and Providing clarity to the team members and
other key functions in CKBH on the positioning of the brand
Setting up a process to capture customer perceptions of Hospitals CKBH
units in particular and taking measures to correct the perception wherever
it is not in the desired direction.
Firming up the main campaigns for the Hospitals
Creating a roadmap for execution and firming up the team structure for the
same (including agency if needed)
Briefing the agency on the campaign and ensuring that desired output is
delivered.
Ensuring feedback on the campaigns and advertising is collected and
impact on the revenue and brand image of the company is ascertained
Ensuring that all marketing advertising and communication undertaken by
the department is in tune with the image of CKBH and there is no dilution
of the brand.
Evolving a PR strategy (highlighting the right occasion to the media)
briefing the PR agency and managing media effectively along with the
team.
Providing inputs to CEO / Directors on any facts/figures required for any
press releases
Commissioning undertaking market study from time to time to understand
pricing of competitors competitor s activities and products offered.
Analyze MIS reports and identify areas of development.
Conduct a gap analysis to identify gaps in products and services being
offered in the market and use the inputs for new products to be offered
and marketed by CKBH.
CRM Process monitor improve and engage
Team Development
Ensure that all staff/team are in place to achieve the targets and they are
well equipped with the knowledge/skills required to achieve the goals for
CKBH.
Interact with HR for recruiting new employees into the Marketing
department and for training. Delegate responsibilities to team members and help them take on
additional areas of work (to get better understanding of other functions
and as a part of their career development process)
Identify competency gaps and areas for development and ensure
appropriate training is imparted to them.
Major Job Qualifications / Specific Skills
Required Education:
M.B.A in Marketing
Preferred Education:
M.B.A in Marketing
Experience Minimum 1518 years of experience in relevant field
Knowledge and Specific Skills Minimum 1518 years of which 45 years experience as
a lead role in Branding and Marcomm in
FMCG/Consumer durables/Pharma/Hospital or any B2C
business
Required Critical Behavioral Competencies
o Passion for Excellence
o Results Orientation
o Coaching Empowerment & Team
Development
o Communication Skills
o Customer Focus
o Risk Taking
o Integrity & Ethics
o Building Relationships
o & Partnerships
o Leadership & Influencing
o Strategic Thinking & Execution
o Planning & Organizing
o Problem Solving and Decision Making
o Functional Expertise
o Negotiation
branding,strategy,hospitals,communication
Employment Type
Full Time
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
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