Head of Digital Marketing, Hybrid, Leicestershire

Not getting enough adventure in your life? Like to face the elements and know that you ve got the mentality to thrive? Do you have all the tools, and know how and when to use them to get the results you need? Then this opportunity could be the Digital Marketing leadership role for you. If youre passionate about all things related to the outdoor lifestyle, we have an exceptional opportunity for you to blend your personal interests with your professional aspirations.

What s in your rucksack?

You ll need to be tooled up for this role, strategic and hands-on, with a skill full team to direct and mentor: Your bag will include:

Strategic Vision: As the Head of Digital Marketing, you ll be reporting to the MD, responsible for the strategic development, execution and improvement of the D2C trading position for a portfolio of brands in both domestic and international markets. You ll develop the D2C proposition, providing an omnichannel capability for existing and future brands

Team Leadership: Your role will involve managing a dynamic team of digital marketing professionals, nurturing a culture of creativity, innovation, and collaboration. Youll inspire and mentor your team, preparing them for future leadership roles within the organisation.

Staying Ahead of the Game: Youll be the digital authority for each brand, staying on top of industry trends and innovations. Your knowledge will guide the business to remain competitive in the ever-evolving world of digital marketing.

Key Responsibilities:

Strategic Mastery: Develop and execute the digital strategy, working closely with other marketing channels and business functions to fuel D2C growth

Collaboration: Forge strong partnerships with marketing, trade sales, customer service, and operations teams to craft and deliver online brand marketing initiatives. Your expertise will help shape brand budgets and channel allocations.

Analytical Prowess: Establish and monitor metrics to measure campaign effectiveness and benchmark performance against KPIs. Youll analyse market competition, identify opportunities, and provide the business with a competitive edge.

Key Skills and Experience:

Digital Marketing Expertise: 5+ years of senior digital marketing experience, encompassing paid search, affiliates, social media, PPC, SEO, and more. Any ATL marketing experience is a plus.

Leadership: Proven ability to lead and motivate a diverse digital team, providing strategic direction and setting an example.

Communication: Excellent communication skills to handle stakeholder requests, manage agency relationships, and influence all stakeholders.

Analytical Mindset: An ability to turn data into actionable insights and deliverables, with a penchant for optimising media campaigns.

Marketing Know-How: Understanding of key marketing principles, from customer acquisition and retention to lifetime value.

Financial Acumen: Experience in creating and managing marketing budgets.

Passion for the outdoors: A love for the outdoors is a distinct advantage, as your personal interests align with our brand identity.

If you are ready to embark on a thrilling journey where your passion for the outdoors meets your career aspirations, we invite you to apply for the Head of Digital Marketing. Make an impact, lead a dynamic team, and immerse yourself in a brand culture that resonates with your outdoor lifestyle. Apply now and become an integral part of this exciting adventure!

On offer is a competitive salary (we can tell you more about this on application), pension and generous brand discounts.

By applying for this role you are agreeing that we can process your data (see our privacy policy). Successful applications will be contacted within 7 days. If you don t hear from one of our Consultants, please be assured that we will contact you if you are suitable for any of our other vacancies. Hopefully we will speak with you soon.

Supply Chain People Ltd are an employment business.