Head of Demand Gener....
Head of Demand Generation
Posted on :
06-02-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-02-2024
Job Description
Req ID : 2512243
The company is into Procurement Software.
The Head of Demand Marketing will plan build and run inbound and outbound demandgenerating programs for domestic and international markets to drive and accelerate pipeline growth. You will help use to define execute measure and refine a creative compelling and effective marketing revenue strategy for our growing enterprise software solutions business.
What youll do:
Develop and execute a comprehensive demand generation strategy to drive qualified leads customer acquisition and revenue growth for companies procurement software.
Identify target audiences and key market segments to focus marketing efforts effectively.
Plan implement and optimize multichannel marketing campaigns including digital marketing content marketing email marketing social media events and other relevant channels.
Implement lead scoring models and processes to identify highquality leads for sales conversion. Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation improve pipeline acceleration and maximize sales
Experimenting and optimizing different tactics and consistently meet or exceed sales pipeline and revenue goals.
Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make datadriven decisions. Continuously optimize marketing strategies based on performance metrics.
Analyze marketing program outcomes in detail drawing insights and presenting results clearly to inform decisionmaking.
Develop and manage the demand generation budget effectively optimizing spend to maximize ROI.
Allocate resources appropriately to achieve marketing objectives.
Conduct market research and competitive analysis to identify market trends customer needs and opportunities for differentiation. Also use insights to inform marketing strategies and positioning.
What youll bring:
5 Years of Experience in a demand generation leadership role preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
Demonstrable success delivering earned (SEO/SEM website email) paid (PPC event sponsorships social) and owned channels (web webinar podcast) demand generation programs.
Direct experience managing SDRs or proven success in working closely with SDRs teams.
A desire to work both at a strategic level and tactically on projects and campaigns.
Strong problemsolving and decisionmaking skills
data analytics,team building,excellent communication,email marketing,market research,marketing automation,sales pipeline,content marketing,seo,sem,problem-solving,social media marketing,marketing strategy,ppc,events marketing,digital marketing,sales conversion,lead generation,demand generation,competitive analysis,webinar marketing,budget management,b2b marketing,decision making
Employment Type
Full Time
Key Skills
- Marketing & Promotions
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