Growth Marketing Manager

Our client is seeking a dynamic and experienced DTC Growth Marketing Manager with proven experience growing and optimizing marketing channels for DTC brands. This role will be pivotal in driving our growth strategies across linear TV Connected TV and other online or offline channels. The ideal candidate will have a strong background in datadriven marketing a deep understanding of upper funnel tactics viewed through a performance lens.

Who you are

Curious & datadriven. Youre always thinking about the next question or puzzle to solve for and arent afraid to dive headfirst into qualitative and quantitative data to guide the way. Excel and Sheets are trusted friends you engage with frequently. You understand the importance of designing tests and experiments to be measurable and outcomebased. You balance short and longterm goals to achieve company objectives and are always two steps ahead.
Team player. You work to obtain your personal goals but are also always willing to help fellow colleagues think through a problem or learn a new skill. You play for the team and we all win together.
Purposedriven. You thrive in a company that is doing more than just selling a product or service. You care about the work youre doing and its greater impact on others.
Detail oriented. You have meticulous attention to detail in campaign planning budget management and evaluation.
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What youll do

Handson ownership of TV/CTV budget & performance including agency management regular reporting and efficient use of funds to achieve the clients growth goals.
Own CTV / OTT channel including testing plans to scale the channel effectively beyond where it is today. This includes working closely with media partners setting up necessary data feeds and optimizing audiences.
Work across internal and external teams to modify update or create net new creative for channels that will resonate with our prospective customers based on which platform they are on.
Continuously optimize existing and new channels never taking your eye of KPIs and achieving business results.
Be a thought leader in DTC measurement across channels and help shape Uqoras approach to measuring performance holistically and also within specific channels or tests.
Open to exploring other channels (i.e. Direct Mail YouTube OLV etc.) to evaluate their likelihood of success for Uqora; develop testing plans and KPIs work with agency & media partners to execute and evaluate.
Work closely with brand marketing team on messaging that is both compelling and onbrand
Forecast channel performance and its impact on the overall brand performance.

Required Experience

35 years of experience in a performance marketing role with with 2 years being in a DTC brand where your main KPI is CAC/CPA
Proven track record of achieving and exceeding business results via creative and strategic ideas
Experience successfully scaling performance based prospecting channels for a DTC brand(s)
Able to connect upper funnel spend to down funnel conversions in order to optimize media mix
Strong analytical skills and business acumen ability to analyze data for trends and discover insights that will have a meaningful impact on the customer journey and LTV
Experience with A/B testing in channels you have worked on
Ability to dive deep in data for insights and also optimize creative and messaging by segment
Critical thinking and problem solving experience resulting in positive business outcomes
Excellent communication and project management skills
Eagle eye attention to detail

Compensation & Benefits

• This position is a full time exempt (salary) role
• Salary Range: $100K $130K base salary
• Generous annual performance bonus (all in comp $120k $160k range)
• Generous flexible PTO policy
• 11 paid holidays per year
• Medical Dental Vision benefits with generous employer contribution
• Health and Dependent Care HSA/FSA
• 401K with employer match
• Pet Insurance
• Wellness discounts programs and free products!
• New Hire home office stipend
• Training and Development opportunities

Additional Details

• Based in San Diego CA
• Hybrid Work Environment We work in office 2 days/week (required) so candidates must be within reasonable commuting distance from the office in San Diego California
• Preference to local candidates relocation stipend may be considered