Growth Marketing Manager for the Audible App

KEY RESPONSIBILITIES

• Develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers within the Audible app.
• Create Go-to-market and post mortems for in app marketing launches.
• Leverage analytics tools to optimize conversion opportunities in the acquisition flow.
• Own, drive, and report on key metrics related to onboarding, trial-to-member conversion, retention, and churn.
• Implement conversion strategies across the Audible app.
• Others as defined by evolving business needs for a rapidly growing online business.

Basic Qualifications

• 5+ years of work experience in digital marketing and experimentation.
• Strong experience in conversion, engagement and retention marketing throughout different portions of the lifecycle.
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.
• Excellent verbal and written communication and presentation skills.

Preferred Qualification’s

• MBA or graduate degree.
• Acquisition, conversion and retention marketing experience in a membership model business.
• Skilled in Content Management Systems that manage in-App experiences.
• Hands-on experience with digital marketing tools for example: kochava, adobe analytics, google analytics, or corementrics, Testing target and Optimizely.
• Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization.