Group Marketing Mana....
Group Marketing Manager
Posted on :
14-02-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2531449
Key Duties & Responsibilities
Devise and implement the overall sales and marketing plan for the resorts and actively monitor its progress in terms of achieving KPI s budgets and revenues
Liaise with the general managers to adopt price strategies across the resorts.
Build on and develop relationships with our current clients.
Analyze current markets and identify new markets and potential clients.
Organize and conduct site inspections and familiarization trips in conjunction with the resort team.
Manage the number and performance of thirdparty and promotional websites and liaise with providers to ensure optimisation of the companys online position.
Proactively monitor the companies profiles on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
Over time create and develop a digital strategy and team for creating and managing the content of the companies websites and various online platforms.
Develop and agree on departmental sales plans and communicate them clearly to all parties.
Manage all promotional collateral from copyright through design and print and ensure that it is in line with the companys branding.
Ensure inhouse promotional material is current effective and supports any new sales and marketing promotions.
Manage the guest database and ensure that client s details are accurate and uptodate.
Ensure that all client correspondence is tracked and recorded including quotations and contracts.
Represent the companies at consumer trade fairs event promotions and tourism events both at the local and national level when necessary.
Organize on and offsite client entertainment when necessary.
Maintain the highest standards of professional conduct at all times when dealing with clients guests etc.
Submit weekly monthly quarterly and yearly sales & marketing activity reports of the various companies to the general group manager and directors. Knowledge Skills and Abilities Required
Constant presence on all Digital Platforms of the companies
Development and maintenance of Partnerships with corporate bodies
Requirements
Requirements
BSc in Marketing Public Relations or a closely related field
Experience in Marketing and Sales presentations
Knowledge of the hospitality industry and leisure location ecospace.
Must be computer literate.
A minimum of 3 years experience in a similar role within the hospitality industry.
High level of customer focus and understanding.
Ambitious creative and the ability to influence decisions.
Strong understanding of digital marketing including web analytics metrics and tools.
Articulate as a confident communicator at all levels both with colleagues and clients.
Commercially focused; ability to analyze market data and be results driven.
Must be a selfstarter with the ability to work with others.
Able to design and compose publications or contents.
Ability to lead a team and develop good marketing strategies Knowledge of the hospitality industry and leisure location eco-space. Must be computer literate. A minimum of 3 years experience in a similar role within the hospitality industry. High level of customer focus and understanding. ambition, creativity, and the ability to influence decisions. Strong understanding of digital marketing and traditional marketing Articulate as a confident communicator at all levels, both with colleagues and clients. Commercially focused; ability to analyze market data and be results driven.
Employment Type
Full Time
Key Skills
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